Product

SPOTIO Recognized as a Top Sales Tool by Smart Selling

Smart Selling Tools, an analyst and consulting firm specializing in sales productivity and performance technology, has just released their 2019 Top Sales Tools Guide and recognized SPOTIO as the leading Field Sales Engagement Tool.

“SPOTIO recognized that outside sales reps suffer from a lack of tools compared to their colleagues in inside sales. So, they created a platform designed to address the specific needs of field salespeople like, customer mapping, route planning and lead management”, said Nancy Nardin, Founder & CEO, Smart Selling Tools.

“By recognizing and solving this pressing need, SPOTIO was a shoe-in for this years accolades.”

Smart Selling Tools evaluated a multitude of sales software and solutions across seven technology categories to produce this years guide. SPOTIO received recognition in the Field Sales Engagement category.

“Our goal is to provide outside sales teams with tools and resources designed specifically for selling in the field, and we’re thrilled to have our efforts recognized.”

“SPOTIO is focused on making outside sales teams more efficient, productive and successful. The development of our one of a kind software provides outside reps the technology they need to be successful.”

– Ryan Dunagan, VP of Marketing, SPOTIO

About Smart Selling Tools

Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. Businesses of all sizes can find suggestions and reviews for sales and marketing software along with great resources to learn about revenue generating tools.

Smart Selling Tools doesn’t sell sales software. They just provide great information to help you find the right sales tools for your organization.

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Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

SPOTIO is the #1 field sales acceleration and performance management software that will increase revenue, maximize profitability, and boost sales productivity.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

Best Sales Territory Management: A Thorough Guide for Reps & Managers

In most verticals, competition is at an all-time high and top sales organizations are looking to get the most value from their teams. With a focus on efficiency, sales territory management is a main driver for ensuring that the time and energy of each outside sales rep is focused on the activities that will have the most impact.

What is Outside Sales Territory Management?

Sales territory management is the process of using data to segment customers and prospects to ensure the best use of company resources. In addition to cutting out the noise of low-return accounts, thoughtful sales territory management aligns salespeople with the most appropriate customer base – whether that’s by geography, vertical, expertise, or past relationship.

Many field sales teams neglect to prioritize solid sales territory planning; even when they do, they often have trouble adapting and revising based off sales performance. In this post, we’ll introduce 6 steps to create a winning sales territory plan, best practices for managing sales territories, and finally, we’ll introduce six tools that are helpful for managing sales territories of any size.

6 Steps to Create a Winning Sales Territory Plan

# 1 | Analyze Your Customers

The first step in the process is analyzing your current and prospective customers. You should think about what characteristics your customers have in common.

Some key things to note about your customers are:
– Their locations
– The products or services they purchase from your business
– What types of problems your products or services solve for them
– What types of events lead customers to buy (or not buy) your products or services.

It is also important to seek out needs within the market that are not currently being fulfilled. This can help you to develop a unique plan that provides products or services in a way that your competition cannot or will not provide them.

# 2 | Analyze and Develop Your Team and Resources

The next step is to analyze your business’s resources and personnel. You should have an accurate picture of the type and volume of customer that your business is equipped to handle.

It’s particularly important to note the strengths and weaknesses of your business team to ensure that you can further develop and utilize strengths while simultaneously working to improve any weak areas. You should also consider the resources currently available, in addition to ways that you can best utilize or improve those resources.

# 3 | Set Measurable Goals

Using the data gathered from analyzing your customers, team, and resources, you should develop goals for your business. Some of the best goals you might consider are:

1. Income generated per month
2. Number of sales attempts per week or month
3. Number of sales closed per week or month
4. Ratio of leads to sales closed per week or month

After identifying goals for your sales territory plan, you should create a measurable strategy for meeting each of these goals.

Each goal strategy should include:

Goal statement: Putting a goal on paper transforms if from abstract to concrete. The goal statement should address what you’re planning to achieve and what is at stake.

Key milestones and deadline: The road to achieving a goal is much clearer when it can be broken into several smaller milestones. For example, if your goal is to attain $9k in revenue for the month for a given product, you can track progress by breaking it into smaller milestones, such as $3k by day ten, 6k by day 20, etc.  

Metrics for measuring success in the field: Clearly defined KPIs will provide you with a highly specific way to ensure that your business’s goals are met expediently. Measurements such as leads created, leads contacted, and leads closed, available on the SPOTIO sales dashboard, give great insight into productivity and can give you insight into how your tracking against goals.

These goals will inform your sales territory plan by helping you determine which segmentations will best equip you to meet these goals. Goals should be realistic and manageable, but at the same time, they should push your business to expand and grow to competitively meet the needs of your customer base.

Need help hitting your goals? This free template will help:

# 4 | Define Sales Territories

Based on the work you perform in the sections above, you should have an idea of how to divide your sales territories. It’s important to document these clearly, outlining details of each territory including things like:

– Geographic Boundaries
– Industry or Segment Boundaries (including any overlap and how that is addressed)
– Revenue Boundaries
– Product Boundaries
– Anything else that may be applicable to your sales organization

Creating a plan that differentiates territories will help you to organize and separate areas and ensure that you can develop a plan for your outside sales reps to reach out to every potential customer.

# 5 | Territory Action Plan

Once you have outlined your sales territories, it’s time to create routes for your sales representatives. This will prevent any overlap between territories or reps, which will save time, effort, and money. As you create routes, set a schedule that ensures that all parties along the route are visited in a timely and effective manner, determine how often to call on each account and whether the calls should be in person or by phone.

By investing in planning routes for your sales team, you’ll minimize time wasted by wandering sales reps.

# 6 | Field Data Entry – “Notes as you go”

As you implement your sales territory plan, keep an accurate and up-to-date record of its outcomes using your CRM. This record will help you to track successful aspects of your plan, in addition to what parts of the plan were not as effective. Using this information, you can adjust and optimize your best sales territory plan as needed.

Entering meeting notes as you leave each appointment is extremely valuable, both from a time savings and organizational perspective. Often times you have multiple meeting blocks and forget valuable nuggets of information you learned from that meeting. With a sales tools like SPOTIO, you can jot down your notes from your mobile device and sync them directly into Salesforce.

Now, not only are your client notes and meeting records full of fully recalled and valuable information, you just updated your CRM in real-time. As an added bonus, you don’t have to spend time after hours backtracking and manually entering notes from the days meetings.

Since no two territories and no two field sales reps are alike, you can use a tool like the SPOTIO sales dashboard to track performance and adjust as required. Insights you may track include how the team is tracking against KPIs, the average number of attempts it is taking to establish contacts, or the number of leads closed.

8 Sales Territory Management Best Practices

1. How to handle territory conflict

This is a fickle subject. As a manager, how can you fairly assign territories? And once assigned,  how do you ensure reps are not poaching accounts from fellow reps? To be fair with territory assignments, being mindful in how you go about dividing them up is where you’ll win:

Size. The reps who perform better with smaller businesses need to be assigned more accounts, while those who excel with large accounts should be assigned less. Although the number of accounts varies, the total possible revenue goal for each rep is equal.

Zip Code. Make sure rep assignments are in close proximity to on another to avoid them spending more time selling and less time in the car getting from one to the next.

Vertical. Some people connected better with specific industries. Once you identify each reps strong suit, give them more accounts with the business types they excel.

By understanding their strengths you can assign territories to match strong suits. When your sales team is excelling and closing business, territory conflict seems to disappear.

2. Mileage and expense tracking

What’s the company’s policy in terms of mileage reimbursement? Outside reps with a lot of ground to cover should receive some degree of compensation for their travel expenses (gas, oil changes and basic maintenance). When reps are reimbursed for their travel, they will be less likely to avoid meeting with a prospect or checking in with a current account in an effort to save money on travel.

Not sure what reimbursement plan is best? We’ve got you covered:

Mileage as a Tax Deduction

Employed and independent salespeople can claim mileage as a tax deduction. The mileage works as an expense, and those with intensive sales routes can write off the standard rate for every mile they drive for work.

Standard Mileage Reimbursement

Mileage rates are subject to change in each tax year. The standard rates are determined based on market research that determines normal expense ranges for using a vehicle. The rate increased from 2017 to 2018. The 2018 IRS rate for normal business use is 54.5 cents per mile. Additionally, you can write off 18 cents per mile for vehicle use relating to medical purposes. The standard 2018 rate for any charitable use is 14 cents per mile.

Reimbursement Based on Sales Routes

Salespeople are often reimbursed for mileage using the standard rates or a rate increase based on individual company policies.

Tracking Mileage

Diligent mileage tracking is critical for reimbursement. The ability to prove every mile to your employer and/or the IRS is imperative for you to receive the reimbursement or deduction. A spreadsheet that lists the date, starting mileage, ending mileage, total miles and notes is easy to store on a clipboard and log each day. Mileage-tracking phone apps are also convenient; they track trips and allow you to make notes and log those miles. For dedicated sales routes, a physical log is convenient and will not fail to record when your phone dies or loses service. (Source)

3. Create a rotating schedule for contacting customers

This will help to ensure you regularly communicate with prospects in a timely manner. It is important that your sales representatives not contact prospects too often, as this can be an annoyance. However, your reps should contact customers on a regular basis to ensure that their needs are being met.

4. Meet needs of current accounts while finding new leads

For the best sales territory management plan, it should have a dual focus on providing services to high value accounts, and developing relationships with potential new accounts.

High value accounts are those guaranteed to bring in higher volume sales in shorter amounts of time when compared to other accounts. While high value accounts are extremely valuable to the stability of your business, it is also important to cultivate new accounts, as these will bring about business growth. You plan should prioritize both of these customer types.

5. Consider the seasonal needs of customers

Depending on the type of products or services your business provides, your customer base may have needs of a more seasonal nature. You should take care to recognize these seasonal needs when determining when to contact customers and prospects. Understanding their seasonality also helps you ensure that you can meet their needs in a timely and effective manner.

6. Ensure data can be updated and accessed synchronously

Synchronous data updates allow your sales representatives to update and access customer data in real time. This means all reps will always be able to view the most current customer information. This allows them to further expedite the sales process.

7. Keep thorough and up-to-date notes on customers

Any communication with customers should be documented and accessible to sales representatives. This should include personal information such as the customer’s favorite food, in addition to more sales-specific information such as the customer’s budget.

8. Think big picture

It is important to think big picture when it comes to producing your best sales territory plan. You should always be seeking out ways to foster the growth and development of your business. Thinking long-term will help to ensure that your business does not stagnate, but instead continues to flourish and grow.

6 SPOTIO Features to Manage Sales Territories of Any Size

Tool Name: Customer Mapping

What it does: Customer mapping software allows you to create a map of your territories. You can drop pins on specific locations, which allows you to track routes within territories.

Why it is important for a manager or rep: Customer mapping software can help you to optimize sales routes. With a tool like Spotio’s Precise Location Tool, you can drop pins on a map, creating a visual way to design the most logical sales routes. This saves valuable time and money so that you can introduce more customers to your product or service.

Tool Name: Outside Sales Tracking

What it does: Outside sales tracking enhances the sales process by providing real-time updates about the locations and activities of sales representatives.

Why it is important for a manager or rep: This feature saves time for managers by providing a quick and easy method to map out and assign territories to sales reps. It also helps managers to quickly recognize any areas where sales reps may be struggling and in need of additional coaching or training.

Tool Name: Territory Manager

What it does: The territory manager enables managers to create custom maps of different territories for assignment to sales reps.

Why it is important for a manager or rep: The ease with which territories can be created, assigned, and viewed means that managers will no longer have to spend hours reviewing physical maps and drawing out territories for assignment by hand.

Tool Name: Sales Dashboard

What it does: The sales dashboard provides data in real time related to the performance of your sales representatives.

Why it is important for a manager or rep: The sales dashboard promotes organization and allows managers to easily track their teams’ activities.

Tool Name: Lead Management

What it does: Lead management software organizes information related to leads and provides it to users in an organized and easy-to-understand format.

sales-intelligence-section-1

Why it is important for a manager or rep: This software helps to generate more sales by ensuring that leads are organized and easily accessible for users.

Evaluating Sales Territory Performance

Key Performance Indicators (KPIs) are defined as, “a set of quantifiable measures that a company uses to gauge its performance over time. These metrics are used to determine a company’s progress in achieving its strategic and operational goals, and also to compare a company’s finances and performance against other businesses within its industry.”

KPIs are measured in different industry-specific ways. According to Steve Andersen, these measurements can include this such as the following:

Growth of current accounts
Development of new sales opportunities
Advancement of sales against a consistent set of criteria
Development and success of a high percentage of sales targeted
Ability to accurately predict sales within a given territory

Sales dashboards can help you to track KPIs to ensure that your business has a specific set of standards that can be used to measure its success. One such sales dashboard is Spotio.

Sales territory management can help your business to grow by collecting and organizing all information you need. This is beneficial to all team members at any level of your organization. Understanding and utilizing sales territory management software in an effective manner can ensure that your business will flourish in the modern sales market.

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Questions or comments? Contact SPOTIO at info@spotio.com.

SPOTIO is the #1 sales acceleration and territory management app to increase your revenue, maximize your profitability, and increase your team’s productivity in just 2 weeks.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

Product Update: Leads Created Dashboards

To truly understand the performance of your Sales Team, being able to extrapolate and study conversion metrics is crucial. With that, SPOTIO is excited to announce the release of our new Dashboards.

The second up on this multi-level release are the Leads Created By Reports (for the first release, Conversion Metric Reports, click here). These help you see trends and determine where the sales process is thriving and where it may need some extra attention.

As a Sales Manager, it’s your responsibility to utilize the data from your CRM so you can take a strategic approach and determine how to operate and produce at peak productivity. Sales activities and metrics are a critical component of managing a mobile workforce, and are essential to measuring their success.

SPOTIO’s new Leads Created Dashboards give you the insights and analytics you need to asses and tweak the sales process, resulting in a 2x increase in Sales Rep productivity.

Dashboard Report Types

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    Leads Created: Users Shown by Count

    Benefit
    Who are your best reps? This report will show you.

    Feature
    See the number of leads, the % of the total, total leads, active Sales Reps, average leads per month and average per hour.  

    Insight
    With this dashboard, you’ll gain perspective of the total effectiveness of each Sales Rep measured by number of leads and broken into dimensions over time.  

    Leads Created: Users Shown by Value

    Benefit
    Know the total value of leads that each Rep is working and better forecast sales based on their current lead volume.

    Feature
    This report shows the total value of leads, the % of the total, total number of leads, the active Sales Reps, average value per month and average per hour.  

    Insight
    Pulling reports by value provides a perspective of the total effectiveness of the individual Sales Reps measured by the revenue value of the leads and broken into dimensions over time.  

    Leads Created: Shown by Count Over Time

    Benefit
    Easily dial into user performance on a daily, weekly, or monthly basis.

    Feature
    This report shows a line chart based on the number of created leads or total count by users. Note: only the top 5 users are represented on the chart.

    Insight
    Table view shows a complete list of users and the number of visits or total count based on timeframe:

    – If timeframe more than month, graph shows by month
    – If timeframe less than a month, graph shows by day
    – If timeframe is one day, graph shows by hour

    Leads Created: Shown by Value Over Time

    Benefit
    Easily extrapolate and view number of visits or value of each lead on a daily, weekly, or monthly value.

    Feature
    This graph displays a line chart based on the number of created leads or total value of leads by user. Note: only the top 5 users are represented on this chart.

    Insight
    Table view shows full list of users and the number of visits or total value based on three potential timeframes:

    – If timeframe is longer than a month, graph shows by month
    – If timeframe less than a month, graph shows by day
    – If timeframe is one day, graph shows by hour

    Leads Created by Territories: Shown by Count in a Snapshot View

    Benefit
    Make Sales Reps more productive and successful by showing them which territories are the most fruitful.

    Feature
    A snapshot graph to show the number (amount) of leads created in each territory.

    Insight
    Gives Sales Reps insight into which territories represent the largest opportunity in terms of total number of leads.  

    Leads Created by Territories: Shown by Value in a Snapshot View

    Benefit
    Make Sales Reps more productive and successful by showing them which territories are the most valuable in terms of potential deal size.

    Feature
    A snapshot graph to show users the value of leads created in each territory.

    Insight
    Offers insight into which territories represent the largest opportunity in terms of overall dollar value.  

    It’s not enough to simply know the numbers, you have to understand what they’re telling you. It’s important to have the ability to interpret where a rep on your team could be experiencing success, or struggling, simply from looking at the numbers.

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    Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

    SPOTIO is the #1 field sales acceleration and performance management software that will increase revenue, maximize profitability, and boost sales productivity.

    Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

Product Update: Conversion Metrics Dashboards

To truly understand the performance of your Sales Team, being able to extrapolate and study conversion metrics is crucial. With that, SPOTIO is excited to announce the release of our new Dashboards.

The first up on this multi-level release are the Conversion Metric Reports (for the second release, Leads Created By Reports, click here). These help you see trends and determine where the sales process is thriving and where it may need some extra attention.

As a Sales Manager, it’s your responsibility to utilize the data from your CRM so you can take a strategic approach and determine how to operate and produce at peak productivity. Sales activities and metrics are a critical component of managing a mobile workforce, and are essential to measuring their success.

SPOTIO’s new Conversion Metric Dashboards give you the insights and analytics you need to asses and tweak the sales process, resulting in a 2x increase in Sales Rep productivity.

Dashboard Types

 

Conversion Metrics: Full Pipeline

Benefit
Keep the sales engine running and reps on track by quickly identifying where deals are being lost.

Feature
This graph shows the number of leads created during a given timeframe distributed by their current stage. Active leads are in yellow and Lost leads in red. The Lost leads are distributed into the stages they were in before they were moved to Lost.  

The percentages show the number of Lost leads for the associated stage.  

Insight
See where the largest percentage of leads are Lost or Active by stage. Helps the user understand at which stage the bulk of their business is being Lost.

Conversion Metrics: First Stage to Won

Benefit
How nice would it be to easily know which reps are performing and which need some attention? With this report, you will!

Feature
See the % of leads that do – or do not – make it from Prospecting (first stage) to Won. Additionally, First Stage to Win illustrates the average number of days from Prospecting (first stage) to Won.  

Insight
This report provides an overall sense of how quickly reps are converting initial Opportunities to Wins, as well as the total number of how many Wins Reps are getting relative to overall first stage leads.

Conversion Metrics: Visits to Next Stage (Average Number of Visits)

Benefit
Gives reps the power of efficiency by showing how much attention and contact each prospect needs. This will greatly streamline a reps day and increasing chances of a win.

Feature
This reports shows the number of visits that Sales Reps should do to achieve next stage. Average number of visits mode: shows absolute number of visits logged on each stage. As result user able to see what stage requires more visits.

On the screen we can see that Sales Rep should do dozens of visits to move from Prospecting to Qualified and Appointment Set to Won, but moving from Quote Provided to Appointment Set usually not requires visits.

Insight
Gives user a sense of which stage requires the most visits and attention from the reps and overall sense of where resources are committed most heavily toward the sales effort.  

Conversion Metrics: Visits to Next Stage (Total Efforts)

Benefit
Did you know that an unmotivated Sales Rep can result in a 25% – 50% loss in productivity? A great way to keep your sales team motivated and hungry is through our ‘Total Efforts’ report.

Feature
This Report shows the number of visits that Sales Reps should do to in order to keep the sale moving in the right direction. Total Efforts mode: shows total number of visits that were logged. 

Insight
Visits to Next Stage is an alternative way to show dynamics of the Visits and visualize the number of visits from Stage 1 to Stage 2, Stage 1 to Stage 3, etc.

Visit Verification: by Distance

Benefit
Sometimes there is mistrust with Sales Reps. One way to ensure they’re working the territories they claim is through Visit Verification Reports to put your mind at ease.

Feature
This Report shows average distance the Sales Rep is from the prospect when they create a lead while out in the field.  

Insight
See the number of leads your Reps are creating and the distance from the lead they are when they are creating it.

Loss Reasons

Benefit

Being able to pull reports based on reasons why a lead ended as a ‘loss’ will help Sales Reps – and Managers – determine what went wrong and possible mistakes made so that you can prevent losses in the future.

Feature
This Report shows the number of visits that Sales Reps should do to in order to keep the sale moving in the right direction. Total Efforts mode: shows total number of visits that were logged. 

Insight
This report provides insight into why leads were lost organized by category.

It’s not enough to simply know the numbers, you have to understand what they’re telling you. It’s important to have the ability to interpret where a rep on your team could be experiencing success, or struggling, simply from looking at the numbers.

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Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

SPOTIO is the #1 field sales acceleration and performance management software that will increase revenue, maximize profitability, and boost sales productivity.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

The Complete Guide to Sales Territory Mapping

There’s a lot of strategy and leg-work that goes into proper sales territory mapping. This is a crucial part in setting your team up for success.

It can be a tedious process, but it’s necessary to ensure your team is canvassing the right area and not just going in blindly.

What is a Sales Territory Map?

A sales territory map is a plan of attack for your sales reps. Mapping gives you the ability to designate areas and assign specific territories to each rep. With Territory mapping software, cut territories that meet your criteria and allocate across your sales team. Not only does mapping out territories mean you only targeting prospects that are viable contenders to make a purchase, it keeps reps from overlapping and poaching each other’s sales.

Benefits of a Clearly Defined Sales Territory Map

Cut territories. Map out territories and assign to  reps.
Territory hierarchy. Create hierarchies so everyone on the team knows exactly where to go.
Real-time visibility. Managers and reps can work together to ensure every territory is fully covered.
Stay organized. Easily edit, manage and delete territories as reps move around.

The Old School Approach to Sales Territory Mapping

One of the reasons this process has been such a pain for so long is because of how it’s been done.

Using the “highlighter and Google Maps” method leaves a ton of room for error and confusion. You have no way to determine how many homes you’re assigning to each rep, how many customers you have in each territory you assign, or the demographics for the homeowners you should be targeting.

Not to mention once you send the team out with their printed maps you rarely ever get them back therefore have no historical idea where you’ve worked or haven’t worked.

Using highlighters and maps leaves a lot of room for dispute between sales reps.

Consider this situation:

1. They’ll knock outside of the territory you assigned them claiming they weren’t sure where it ended.

2. Then, the rep who is assigned to that territory will get upset about the sale another rep made in their territory.

Who do you give the sale to; the rep who closed the deal or the rep whose territory that sale is assigned to?

Turning what should be a celebration into a dramatic debacle.

4 Ways to Map Sales Territories

To save time, be more efficient, eliminate confusion and increase performance, create and assign territories for your team using the following strategies:

1. Target Market Demographics
2. Current Customers in Each Territory
3. Evenly Distributed by Number of Homes
4. Evenly Distributed by City / Zip

1. Target Market Demographics

One of the most effective strategies for creating territories is to gather the demographics of your target market before sending your team out to knock doors.

This will eliminate the amount of time your reps spend in the field knocking aimlessly. You shouldn’t want your reps making attempts on homes you know either won’t close, or have a low possibility of closing.

Using a tool like SPOTIO’s Lead Machine will help you to identify key territories, target qualified customers that match your ideal customer profile (ICP), and ensure that your team is knocking doors that have real buying potential.

You’ll also have the ability to track the progress of each of these leads in your funnel through the app. This will prevent leads that you’ve spent money on from slipping through the cracks and increase the return on your investment.

Obviously you have to be able to identify your target market in order to purchase any type of leads. Some criteria are more important than others, like homeowners vs. renters, credit score, home market value and median home income.

The more information you have about your current customers, the better. It will allow you to understand where you’re having the most success and help you to identify higher quality potential customers with a greater chance of buying.

Another tool you can check out is a website called City Data.  Scroll down and choose your state and then you’ll have access to hundreds of segmentation options.

To learn how to best use this site download our free ebook below:


2. Current Customers by Territory

Your current customers are extremely valuable to your business, and not just because they purchased your product or service.

Your customers can provide you with some of the highest converting and cheapest leads – referrals. You just have to ask.

Start by generating a list of all of your current customers. If you use a sales tracking app like SPOTIO, it’s simple to upload this list into your account, or you can simply sort the pins in your account by the status you created to signify a closed-won deal.

If you’re not using a sales tracking app, you’ll have to map these addresses by hand individually. It will be a much longer process, but well worth it.

Once you’re able to see all of your customers on a map, draw out territories for your reps to work based on these locations.

There are two strategies to this approach:

1. The first is to evenly distribute the number of customers in each territory for your sales reps.
2. The other option if your customers are more spread out is to assign a couple smaller territories to each rep, but still distribute them as evenly as possible.

The goal by doing this is to use your current customers as references when pitching a new prospect. You can also have your team visit satisfied customers to ask for referrals.

3. Evenly Distributed by Number of Homes

Making sure that sales reps have enough doors to knock is essential to their performance and production.

Without a sales territory mapping software, you can spend hours on this process. A sales territory mapping software significantly simplifies this process, saving you many hours and ensuring greater accuracy.

Create and assign territories based on the number of houses you want each rep to work at one time.

Start this process by determining the number of houses you want each rep on your team to have. As you start drawing out an area in SPOTIO, the app will tell you the estimated number of homes in that territory. You can always adjust it if there’s too many or note enough.

Using a territory mapping software will allow you to create even territories for your entire team in less than 10 minutes. If you choose 500 as the total number of homes you want to be in each territory, you just need to be close to that number. It’s not important for it to be exact; 475 or 525 is close enough.

If you want to guesstimate the number of houses in a sales territory consider that on ¼ acre lots which are common you will get 1,000 houses in a 1 mile by 1mile areas.

Territory Size Estimations for Sales Territory Mapping

4. Distributed by City or Zip Code

Creating territories by city or zip code is a little bit trickier because of the size of the area. Even if every city was the exact same size, the number of homes wouldn’t be.

There’s a variety of factors in play when creating territories by city or zip code. The demographics in each city can vary dramatically and will influence the number of potential customers for a rep to visit.

Distributing territories by city or zip code is one of the easiest methods because it’s black and white; there’s no grey area.

You tell a rep, “This is your city or zip code, and if you get a lead or sale outside of your territory, it’s going to the rep that territory belongs to.” Creating territories this way eliminates a lot of the conflict and guesswork for sales reps.

Because cities or zip codes vary in the number of houses, you may need to assign two or three to a rep.

These territories will have a ton of homes to work. They’re not going to be quick to work through and shouldn’t be changed frequently like smaller territories may be. Using a territory mapping software will help you to ensure you distribute the number of houses for each rep to work evenly by the city or zip code.

Bonus: Here’s a free Zip Code map you can use to slice and dice your marketplace by zip codes if you want to create your sales territories this way.

Common Mistakes to Avoid in the Territory Mapping Phase

Here is a short list of issues and errors managers can implement, which will improve their effectiveness in territory mapping:

Mistake #1:  Using limited data – and using the wrong territory management tool.

If you don’t know your client and, or account data, you can’t accurately know how well the sales rep is doing let alone make improvements. You also want to refrain from making continuous changes to sales territories, as it will negatively impact client engagement. However, you will want the ability to make modifications in the territories occasionally. Key here, find the ‘BEST’ CRM tool to aid you in this process.

Mistake #2: Leaving your sales team out of the picture.

In order to be effective in territory mapping, you NEED to involve your sales reps and teams. Taking into account the experience of your sales reps/teams will help to motivate them. This will encourage you to have the right reps in the right territories and make sure that the business is in their prospective territory. By doing so, you will ensure you have a plan in place that your sales reps/teams can embrace, and get behind.

Mistake # 3:  Getting overwhelmed with spreadsheets.

If you want to ‘win’ in sales performance and motivate your reps/teams, you MUST incorporate the right tools and applications to help you manage and evaluate your reps/teams. This will give your reps/teams the visibility into their targets, schedules, and the ability to align the right reps with the right accounts/products, which will minimize the sales assignment process and increase sales.

In defining a sales territory and determine if the territory mapping is efficient, you need to make sure of a few things:

Make sure the product that’s being sold in the territory is in demand, in the right market, and that there is the adequate transport facilities. You also need to know your competition! If sales are being made on a consistent basis and sales goals are being met, you’ve got the right territory mapping in place!

EXAMPLES of how to determine territory workload:

Workload (#) = [Current accounts (#) * Average time to service an active account (#)] + [Prospects (#) * Time spent trying to convert a prospect into an active account (#)]

The sales potential in a territory can be determined as follows:

Sales potential ($) = Number of possible accounts (#) x Buying power ($)

There is no ‘one size’ fits all when it comes to territory mapping. The most popular territories are done via geographical lines, and doing so will prevent companies from leveraging and optimizing revenue.

The round-robin method is best if going after a targeted market. Geographic distribution is best if you have boots on the ground. With the new advancements that technology is providing via account-based marketing, the best method is obviously going to be scattered among the states aiding in the new territory of adding a time-zone territory as well. So, as you can see, you really need to know your product, competition, market and sales reps to determine the best territory option for your organization.

Highest performing territories – sales by client, new contacts, opportunity-to-win rates, average deal size?

The best and highest performing territories are those that have been ‘optimized’ as read in this article from Alexander Group. Basically, if you’re not ‘optimizing’, you’re throwing caution to the wind and losing revenue while helping your sales reps underperform. Here are 5 things to consider when ‘optimizing’ your territories:

1. Define the most important targets.
2. Weigh each target accurately.
3. Calibrate your index.
4. Review your results.
5. Make changes to the territories based on those results.

As stated, you can have great products and great sales reps BUT if you don’t ‘optimize’ your sales rep’s territories, you’re losing revenue and not utilizing your best sales reps.

What to Do Next

At this point you’ve either already been creating sales territories for your team or you haven’t.  If you have, congrats! You’re one of the organized ones. Feel free to modify your approach based on the information above and if you have anything to add feel free to chime in.

If you don’t currently use sales territories for your team don’t fret.  It’s not too late!

Check out these other blog posts to learn more about Territory Management

Below you will find great information on territory management and how you can set your team up for success by utilizing the best practices associated with it.  Feel free to check it out and if you have any input let us know.

Stop Guessing: The Truth about Territory Management

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Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

SPOTIO is the #1 field sales acceleration and performance management software that will increase revenue, maximize profitability, and boost sales productivity.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

 

AccuLynx Integration

How much more efficient would your reps be if the leads and data they gathered in the field automatically transferred between their software applications? Our integration with AccuLynx offers seamless data transfer between your SPOTIO and AccuLynx accounts; eliminating duplicate data entry and giving users the ability to quickly identify and track the lead source.

Integration Benefits

– Automatically import leads from SPOTIO directly into your AccuLynx account.
– Note the source of your leads & track its status throughout the lifecycle of the leads.
– Eliminate double data entry and seamlessly manage leads.

The result of this partnership will increase rep efficiency and streamline their time when our prospecting in the field.

How To Set-up

To set-up the connection between your accounts, follow the steps below:

#1 | Get your Access Token from AccuLynx:

#2 |  For Selective Sync, choose one stage to serve as the trigger point. This will then push data from SPOTIO into AccuLynx once a lead hits the designated stage:

#3 |  Establish the Field Map between your two accounts:

Now the leads and notes you enter from the field will automatically populate both your AccuLynx and SPOTIO accounts. A two-step process has just been trimmed down into one.

About AccuLynx

AccuLynx is the roofing industry’s first cloud-based software application designed to help contractors manage and grow their business. It’s packed with powerful features and easy-to-use tools that help streamline a roofing company’s processes, grow their profits and provide superior customer service.

With AccuLynx, roofing contractors can manage every aspect of their business from a single application.

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Questions or comments? Contact SPOTIO at info@spotio.com or comment below.

Spotio is the #1 field sales acceleration platform designed specifically for outside sales managers and reps to squeeze every drop out of their field sales efforts.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

Hail Trace Integration

With the SPOTIO + Hail Trace integration you can ALWAYS be the first company with boots on the ground in the most affected areas of the storm.

SPOTIO leverages Hail Trace’s storm data so managers can not only target areas directly impacted by a storm, but also uncover new areas of damage. The hail maps provide a layover inside SPOTIO giving visibility into a storm’s path.

Use the hail maps to easily create and assign out territories to your reps so they focus their effort on the part of the storm you have identified as priority – all without every having to leave SPOTIO.  

Simply move the SPOTIO map to the storm area or search to find a specific map.  From here, use the territory tool to create and allocate territories to your team so they know where the impacted area of the storm is that they are responsible for.  This allows lighting fast dispatching of teams, ensures market saturation and the end result is the storm will be worked more efficiently than ever before.

About Hail Trace

Hail Trace is a weather consulting company that specializes in forensics of past weather events. They can create maps that show areas that have been affected by many types of severe weather including hail, wind, tornadoes, snow, or rain.

Additionally, Hail Trace does many live severe weather feeds that alert to active severe weather patterns, or even possible future events enabling you to create and market to those storms in a more effective manner. Visit them and learn more at hailtrace.com

SPOTIO named a Leader in the Best Field Sales Software Report by Real Users on G2 Crowd

SPOTIO has been identified as one of the best Field Sales Software’s based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world’s leading business solutions review website.


“Our Grid® designation as a Leader and High Performer validates our software and the power that SPOTIO provides. When customers go out of their way to endorse a  product, you know you’re making an impact.”

– Trey Gibson, Founder & CEO


SPOTIO achieved Leader and High Performer on the Fall Report by receiving positive reviews, from verified users compared to similar products in the Field Sales Software category. For inclusion in the report a product must have received ten or more reviews.


“Rankings on G2 Crowd reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2 Crowd. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”


Learn more about what real users have to say (or leave your own review of SPOTIO) on G2 Crowd’s SPOTIO review page!


About G2 Crowd



G2 Crowd, the world’s leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd’s site to gain unique insights. 


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Questions or comments? Contact SPOTIO at info@spotio.com.

SPOTIO is the #1 sales acceleration and performance management platform designed to increase your revenue, maximize your profitability, and increase your team’s productivity in the field.

Want to see a product demonstration? Click here to see how SPOTIO can take your sales game to the next level.

SPOTIO Uncovers Deficiencies in Field Sales Processes from Industry Survey Results

DALLAS, TX, Oct. 2, 2018 /PRNewswire/ — SPOTIO, the leading field sales enablement platform for sales reps and managers, announced findings from a recent industry survey showing that field sales teams are at a disadvantage to their inside sales counterparts, because they lack the necessary tools to succeed.

The survey conducted and executed by Impact Brands, a strategic marketing and consumer insights firm, and distributed to nearly 500 sales professionals and managers, was developed to better understand the needs and deficiencies of field sales representatives, and how sales managers perceive these issues. Feedback from the respondents provided the following revealing results:

 – The No. 1 challenge of field sales representatives today is CRM functionality.

– The field sales industry appears to be behind related to supplying hardware and basic equipment to their teams.

– Reduction of manual reporting would increase revenue and productivity.

– More than 80% of those surveyed said they spend up to 30 hours per week on manual reporting.

– Easy access to targeted leads would generate significant upside for companies.

– More than 60% of those surveyed said they could produce 10% or more in weekly revenue with easier access to leads.

– Only 47% of those surveyed believe that field sales team are more productive than inside sales teams.

Sales leaders acknowledge the strengths of field sales compared to inside sales in critical categories including: customer loyalty, ROI for their companies, average sales size, employee satisfaction, and stronger customer relationships.

In addition to the aforementioned survey results, many field sales reps, especially those of the millennial generation who are tech savvy, struggle with sales objectives because they don’t have mobile technology to support them in the field. According to CSO Insights survey, 88% of sales professionals are unable to utilize critical sales material on their smartphones, and 60% of sales organizations report a longer sales cycle due to a lack of proper tools.

“The honest and revealing survey data from our research and others, reemphasizes to us the need to fill the gap currently in place between field sales and inside sales,” said Trey Gibson, CEO of SPOTIO. “As the top field sales enablement platform provider for field sales reps and managers, it’s incumbent upon us to understand the challenges sales professionals are facing, and to provide them with the necessary solutions to thrive.”

To meet these needs, and to overcome these deficiencies, SPOTIO’s is introducing a new mobile product platform designed to meet the CRM functionality demand for simpler, more intuitive through new tools field sales functionality for both the door-to-door and business-to-business markets.

The new platform leverages ground-breaking mobile-centric technology for sales reps and provides managers with builds a robust solution to get the visibility they need to make strategic decisions for a field sales environment. Inside sales teams have had an abundance of sales technology CRM solutions come to market in recent years, while field sales team leaders have historically been overlooked. This new comprehensive solution delivers field sales teams leads with valuable data, tracks team activity, and provides easy, mobile friendly interface.

Founded in 2014, SPOTIO was created with two purposes in mind: enable door-to-door sales reps to be more efficient with their time, and to give sales managers the power to realize a greater return on outside sales efforts.

Access the full report here

About SPOTIO 


SPOTIO is the leading field sales enablement solution for sales managers and reps to facilitate unprecedented productivity, increased revenue, and shorter sales cycles. The platform provides managers with real-time visibility into their team’s activities for improved sales development. Sales reps receive access to the mobile application with targeted prospect data, historical knowledge of each account, and document management functionality. Thousands of customers rely on SPOTIO to accelerate growth with their sales teams such as Vodafone, Renewal by Andersen, and Oak Street Health. SPOTIO is a privately held company based in Dallas, Texas. To learn more, visit https://spotio.com.