SPOTIO Feature Upgrade: Hybrid Multi-Channel Communication (MCC)

Want to Improve Your Team's Sales Performance?

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We’re excited to announce SPOTIO’s upgraded Hybrid Multi-Channel Communication (MCC) feature!

We honestly believe that Hybrid MCC will revolutionize your field sales process, making your reps more efficient and helping you achieve greater success.

Keep reading to learn more about our MCC feature, how this Hybrid update makes it even better for field reps, and how to use Hybrid MCC inside SPOTIO.

Let’s dive in!


What is SPOTIO’s Existing MCC Feature?

In 2020, we released the first iteration of our MCC feature.

This allowed sales reps, their managers, and specified SPOTIO admins to send and receive calls, emails, and text messages from inside the SPOTIO app.

We won’t lie, the release of MCC was a big deal!

According to Forbes, the average worker toggles between apps 10x per hour, resulting in 32 days worth of lost productivity per year. That’s a lot of time!

All in all, 70% of workers are challenged by the sheer volume of work communication apps they’re forced to use on a daily basis. And two out of three workers would prefer a single platform to use for their jobs.

SPOTIO’s MCC feature solved this issue for field sales reps. For the first time ever, they could manage all of their communications with prospects from one place: the SPOTIO mobile app. Plus, all activities completed in the app were automatically logged inside of SPOTIO.

There was just one problem: MCC was only available via the SPOTIO mobile app. This meant that field sales reps couldn’t communicate with prospects from their computers, hampering their ability to work out of corporate office spaces.

Friends, we’re excited to announce that this is no longer the case for SPOTIO users!

What is SPOTIO’s Upgraded Hybrid MCC?

Thanks to our latest product update, SPOTIO users can now send and receive calls, emails, and text messages from both the SPOTIO Mobile and Web apps.

What does this mean for you? It means you have the freedom to work exactly the way you want, while preserving the high productivity levels that our MCC feature affords you.

Are you planning to spend the day in the field, traveling from one prospect to another? Access your SPOTIO communications from your smartphone. Looking to spend the day in the office instead? Access the same exact SPOTIO communication platform from your computer.

In a nutshell, SPOTIO now provides field sales reps with a seamless hybrid experience for communicating through multiple channels within the SPOTIO product.

3 Benefits of Hybrid MCC Inside SPOTIO

SPOTIO’s Hybrid MCCn feature looks great on paper. But how will it actually benefit you in the real world? Let’s talk about that…

  • Hybrid MCC Boosts Productivity: SPOTIO users can engage prospects from a single platform, eliminating the need to switch between multiple communication apps. Furthermore, said platform can be accessed via mobile or web applications, which means SPOTIO users can work on the device that is most efficient for them.
  • Hybrid MCC Fosters Organization: SPOTIO users can view all of their virtual and in-person touchpoints from one location. Even better, they can access this important information from whichever device they prefer. The result is greater organization of sales data for sales reps and the management professionals they report to.
  • Hybrid MCC Offers Users Flexibility: Lastly, SPOTIO users now have the ultimate flexibility when it comes to communication with prospects. It doesn’t matter if you’re in the field or in the office. You can access all of your communication channels, including email and text templates, at any time, from your preferred device.

Hybrid MCC is a gamechanger. But how do you use it? Let’s find out!

How to Use SPOTIO’s Hybrid MCC Feature

At SPOTIO, we strive to make powerful tools that don’t take a degree in rocket science to use. Our Hybrid MCC feature is no different.

Start using Hybrid MCC in four easy steps:

  1. Create Your SPOTIO phone number. (Learn more here.)
  2. Link your email address to SPOTIO. (Learn more here.)
  3. Create email and text templates. (Learn more here.)
  4. Begin contacting leads with SPOTIO!

Once you’re set up with Hybrid MCC inside SPOTIO, you’ll be able to call, email, and/or text message any lead in your account, provided you have their contact details. And you’ll be able to do it from any internet-capable device, whether it’s a computer, tablet, or smartphone!

You’ll also have the opportunity to create email and text templates and automate them to send once certain, predetermined criteria are met, giving you the ability to make sales on autopilot.

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Get Started With SPOTIO’s Hybrid MCC

Our Hybrid MCC feature is available to users on “Pro” and “Business” plans, though we should mention that “Business” plan users will only have access to email communications on web and mobile devices. “Pro” users will be able to use SPOTIO to text prospects, as well.

MCC, hybrid or otherwise, is not available to “Team” plan users.

If you’re new to SPOTIO, we encourage you to book a free demo of our software. One of our talented product experts will walk you through our platform’s features, including MCC. That way you can decide for yourself if it’s the right tool for you.

Book your free demo today!

Wrapping Up

Field sales is different than it used to be. More companies have started to embrace hybrid sales environments. As such, it’s not unheard of for field reps to be working at their desk one day; then on the road, meeting potential customers the next.

SPOTIO is designed to assist sellers operating in this capacity. With our platform, you can access all of the tools you need to build pipeline, visit customers, and communicate with prospects—from whichever internet capable device you desire.

The result is a more efficient process for field sales reps that leads to more sales. Win!