Are you on the hunt for the best sales mapping software to take your field sales strategy to the next level? You’re in the right place.
Sales mapping software is no longer a luxury—it’s a must-have for field sales teams looking to stay competitive. The days of manually drawing territories or pinning locations on paper maps are long gone. Modern sales teams rely on advanced tools to streamline territory management, improve productivity, and boost sales.
Here’s why investing in optimized sales mapping software matters:
- Well-designed territories can drive up to 7% higher revenue.
- Territory optimization can increase sales productivity by 10%-20%.
- Sales teams experience a 30% boost in performance with optimized designs.
In this guide, we’ll explore the must-have features of sales mapping software and showcase the top 10 tools that are transforming how sales teams operate in 2025:
These solutions are designed to help you streamline operations, enhance customer coverage, and drive measurable growth. Let’s dive into the best options to power your sales success.
What is Sales Mapping Software?
Sales mapping software is a powerful business tool that combines sales data with geolocation to provide actionable insights for sales teams and managers. By visualizing data on a map, this software transforms raw information into a clear, strategic view of sales territories, customer locations, and lead opportunities.
Key Benefits for Sales Teams and Managers:
- Enhanced Territory Management: Managers can map out sales territories, ensuring balanced coverage and preventing overlaps.
- Improved Route Planning: Field sales teams can plan optimal routes to save time, reduce costs, and increase face-to-face interactions.
- Better Scheduling: Reps can create more efficient schedules that maximize their productivity.
- Actionable Insights: Managers gain visibility into:
- Customer and lead locations.
- How customers are distributed across target territories.
- Territory assignments among field sales reps.
Accountability and Performance Tracking
Sales mapping software also allows managers to verify that reps are adhering to their schedules and visiting the right accounts during designated time frames. This ensures accountability while maximizing the effectiveness of sales activities.
Why Field Sales Teams Should Invest in Mapping Software
Territory mapping has always been a cornerstone of effective sales strategies. Decades ago, door-to-door sales reps relied on paper maps with hand-drawn outlines of their territories, manually tracking neighborhoods and prospects. Each area had its own unique mix of buyer personas, potential, and challenges.
Fast forward to today, and those static paper maps have been replaced by dynamic, data-driven sales mapping software. These advanced tools do far more than just visualize territories—they empower sales teams to:
- Effectively Manage Sales Territories: Ensure balanced coverage and prevent overlap between team members.
- Spot Underperforming Areas Instantly: Identify weak points in your strategy with clear, real-time insights.
- Maximize Efficiency: Optimize resources and ensure your reps focus on the most promising opportunities.
Sales mapping software has become an essential investment for organizations aiming to boost productivity and revenue. Here are five reasons why it’s a must-have tool:
1. Assign Sales Territories Strategically
To maximize sales potential, it’s critical to align your resources with the unique demands of each territory. Sales mapping software ensures reps are assigned to territories that match their skill sets and the territory’s value.
- Balance workloads by giving each rep the right number of accounts to manage.
- Assign top-performing reps to high-value territories for maximum ROI.
- Minimize overlap and optimize coverage across your team.
With intelligent tools like SPOTIO, you can create data-driven territory assignments that drive efficiency and results.
2. Uncover New Opportunities in Existing Territories
Before expanding into new territories, it’s crucial to ensure you’ve fully tapped the potential of your existing ones. Sales mapping software can help identify untapped opportunities by analyzing sales and geographical data.
- Spot underutilized regions within current territories.
- Focus efforts on high-potential areas overlooked by your team.
- Leverage insights from tools like SPOTIO to maximize revenue within your existing footprint.
3. Increase Time Spent on Sales Activities
Maximizing time spent on selling activities is critical for improving sales productivity. Yet, studies show that many reps struggle to prioritize selling:
- According to CSO Insights, only 33% of inside sales reps’ time is spent actively selling.
- As a result, 66% of outside sales reps’ day is consumed by non-selling tasks.
Sales mapping software addresses this challenge by automating time-consuming activities like manual route planning. Here’s how it boosts productivity:
- Eliminate Manual Planning: Save time by automatically generating optimized routes for each day.
- Identify Opportunities Faster: Quickly uncover new leads and upsell opportunities within existing accounts.
- Reduce Windshield Time: Minimize time spent traveling between appointments so reps can focus on face-to-face interactions.
By optimizing sales routes, teams can:
- Serve more clients within their territories.
- Reduce travel costs and improve fuel efficiency.
- Spend more time engaging with customers and completing high-impact sales activities.
With tools like SPOTIO, sales teams can reclaim valuable hours, enabling reps to focus on what matters most—closing deals.
4. Track and Improve Sales Performance
Sales mapping software provides actionable data that allows managers to track performance and make strategic decisions. With tools like SPOTIO, you can:
- Gain visibility into key metrics such as sales activity, revenue, and opportunities by rep, territory, or organization.
- Strategically realign territories as team dynamics and market conditions evolve.
- Deploy high performers to critical areas and support developing reps with tailored assignments.
This level of visibility and flexibility ensures every rep is positioned to succeed, ultimately boosting overall performance.
5. Optimize Resources and Expand Effectively
Sales mapping software empowers teams to grow strategically by balancing existing opportunities with expansion goals. Analyze performance and potential within each territory to allocate resources where they’ll have the biggest impact.
- Scale intelligently by identifying new opportunities without overextending resources.
- Make data-backed decisions to ensure your team is equipped to win in both established and emerging markets.
With the right sales mapping software, your team can maximize efficiency, grow sustainably, and outperform competitors.
Key Features to Look for in Sales Mapping Software
Not all sales mapping software is created equal. To maximize your team’s productivity and success, look for these eight features:
1. Customer mapping
Customer mapping transforms your CRM data into actionable insights by visualizing leads, opportunities, and accounts on an interactive map. This helps you:
- Identify gaps and new opportunities in your existing territories.
- Filter by pipeline stage to prioritize high-potential leads.
- Spot nearby leads around existing customers for upselling and cross-selling opportunities.
Additionally, customer mapping tools allow you to track key metrics like visit count, last visit date, and days since the last interaction—ensuring timely follow-ups without overwhelming leads. For teams selling diverse products, segment territories by demographic, firmographic, or industry data to align your strategy with customer needs.
Image: Field reps can use SPOTIO to visualize customers while out in the field.
2. Territory management
Effective territory management is crucial for balanced workloads and optimized sales coverage. With sales mapping software, you can:
- Assign territories by state, county, city, ZIP code, or custom-drawn boundaries.
- Allocate top performers to high-value accounts for maximum impact.
- Prevent territory overlaps and clarify ownership for every rep.
Territory management ensures your team is aligned, efficient, and focused on the right opportunities.
Image: Defining and assigning sales territories in SPOTIO.
3. Route planning
Route planning eliminates the inefficiencies of manual scheduling, helping reps maximize their time in the field. Tools like SPOTIO enable reps to:
- Automatically generate the best routes for daily appointments.
- Optimize travel time to increase the number of client interactions.
- Reduce operational costs, such as fuel expenses, while improving productivity.
By focusing on optimized routes, sales teams can dedicate more time to selling and less to driving.
4. Rep tracking
Sales managers often struggle to verify if reps are working their assigned accounts. Real-time GPS tracking features hold reps accountable while respecting privacy preferences with toggles for enabling or disabling the feature. This tool is particularly helpful for:
- Monitoring newer reps who require closer oversight.
- Ensuring reps are engaging with all accounts in their territory.
This level of visibility boosts accountability and trust while improving performance.
5. Permissions and controls
Permissions and controls ensure your team stays organized and focused on their assigned accounts. Key benefits include:
- Preventing disputes over lead ownership by clarifying assignments.
- Enhancing visibility for managers with hierarchical controls.
- Maintaining data security through user-specific access permissions.
By eliminating confusion and fostering collaboration, this feature streamlines operations and strengthens team culture.
6. Sorting and filtering
Managing territories with dozens or hundreds of leads requires strong organizational tools. Sales mapping software simplifies this by:
- Allowing reps to colorize and sort pins by pipeline stage, visit outcome, or other custom data points.
- Helping reps distinguish between leads, opportunities, and customers at a glance.
These capabilities enable field reps to manage their days efficiently and focus on the most valuable opportunities.
7. CRM integration
Integrating your CRM with field sales data saves time and boosts efficiency, allows your sales team to spend less time on admin and more time engaging with customers and closing deals.
CRM integration streamlines time-consuming tasks, such as:
- Mileage tracking.
- Route optimization.
- Automated follow-up reminders.
SPOTIO’s sales mapping software seamlessly connects field sales data with your existing CRM. Don’t have a CRM? No problem—SPOTIO includes a built-in CRM designed specifically for field sales teams.
8. Performance reporting
Accurate performance reports are essential for tracking progress and identifying improvement areas. Tools like SPOTIO’s My Reports allow managers to:
- Set custom parameters to generate relevant, actionable reports.
- Save templates for recurring use, saving time and effort.
- Track territory-specific metrics, including activity levels, revenue, and KPIs.
Performance reporting enables data-driven decision-making, helping you refine your strategy and maximize results.
Image: Measuring leads and pipeline value by territory in SPOTIO.
10 Best Sales Mapping Solutions to Consider
In this section, we’ll look at the best free, freemium, and premium sales mapping solutions. We’ve included a brief overview of each sales mapping tool and highlighted some of its key features.
Choosing the best sales mapping software will depend on many factors, such as your budget, goals, and business size. Although some sales mapping tools are free, most of them don’t have advanced features.
When selecting the best sales mapping software for your business, evaluate all the features and integrations on offer, and check the “best for” section to see if it fits your niche.
1. SPOTIO
Source: SPOTIO
Best for: Field sales teams. Great user reviews make SPOTIO a top-rated solution in the Field Sales Software category on G2.
SPOTIO enables amazing sales productivity, increases sales by an average of 23%, and shortens sales cycles.
Key sales mapping features:
- Create sales territories by ZIP Code, city, county, state, or hand-draw.
- Automate reports on sales territory performance and maximize results.
- Make sense of field data at a glance by visualizing CRM data on a map.
- Organize pins based on different data points such as pipeline stage.
- Customize, filter and sort pins based on your preferred workflow.
- Increase accountability and find sales reps in the field when you need them.
- Integrate with any CRM, including Salesforce and HubSpot.
- Reduce windshield time by planning and routing each day.
- Create role-based hierarchies and measure sales territory performance.
- Locate, monitor, and manage the activity and progress of your sales reps in real-time.
See how SPOTIO compares to other sales mapping solutions here.
2. Mapline
Source: Mapline
Best for: Academics, banking, insurance, manufacturing, retail, and real estate industries.
Mapline is a web-based mapping platform and data visualization tool. You can easily display data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or reduce market risks.
Key sales mapping features:
- Create a map from a spreadsheet in seconds.
- Add boundaries, create heat maps, and plan routes.
- Optimize sales territories by geographic boundaries or custom shapes.
- Assign customers to sales territories automatically.
- Improve performance reporting with dynamic charts, reports, and dashboards.
Pricing: Request a price proposal or start mapping for free.
3. BatchGeo
Source: BatchGeo
Best for: Data analysts, marketers, journalists, real estate firms, and sales teams.
BatchGeo is the fastest way to create Google Maps from your spreadsheet. Just copy and paste your data — such as addresses, intersections, cities, states, and postal codes — into the tool.
Key sales mapping features:
- Convert spreadsheet data into interactive maps of customers, leads, and assets.
- Find trends, hot spots, and cold zones.
- Drill down to discover insights geographically, such as the total sales value, the number of sales, and the revenue per sale for each state.
- Filter for a specific sales representative’s territories.
Pricing: Buy BatchGeo Pro for $99/month (limit of 10 users).
4. ZeeMaps
Source: ZeeMaps
Best for: Businesses of all sizes.
ZeeMaps allows you to create and publish interactive maps for analysis and presentations. You can color-code regions, show real-time traffic overlays, aggregate regional data, and more.
Key sales mapping features:
- Add unlimited markers per map.
- Select from 3-level access control for each map: Viewer, Member, and Admin.
- Highlight countries, states, counties, cities, ZIP Codes, or hand-drawn regions.
- Optimize multi-point routes for distance or time.
- Aggregate your regional data.
Pricing: Professional plans start at $19.95/user month. Free version with limited functionality available.
5. Geopointe
Source: Geopointe
Best for: Marketing, operations, and sales teams and executives.
Geopointe is a leading geolocation application available on the Salesforce AppExchange. It location-enables Salesforce so that you can geographically visualize and manage your accounts, contacts, opportunities, and CRM data.
Key sales mapping features:
- Build territories visually from predefined boundaries.
- Plan, create, and optimize your routes from any mappable data.
- Distribute leads or manage territory assignments automatically.
- Access real-time field sales activity.
- Integrate with Salesforce CRM.
Pricing: Plans start at $74/user/month.
6. Maptive
Source: Maptive
Best for: Real estate, sales, supply chain, and more.
Maptive is a global mapping platform that lets you transform any spreadsheet data into a customized Google Map in minutes. You can create custom maps from your data, including heat maps, sales density maps, territory maps, store locators, and more.
Key sales mapping features:
- Draw custom sales territories based on your data.
- Access important information like sales numbers, demographic details, and customer profiles for each sales territory.
- Create visual boundaries based on predefined regions like cities, states, ZIP Codes, districts, territories, and more.
- Draw a “lasso” around specific locations to create territories.
- Map the most efficient route between multiple locations.
Pricing: Plans start at $250/user/45 days. Free trial available.
7. Maptitude
Source: Maptitude
Maptitude’s GIS software gives you the tools, maps, and demographic data you need to analyze and understand how geography affects your territory management. You can create maps and map images from spreadsheets, plus you can see external data on the map from various sources, including Google Maps KML/KMZ files.
Key sales mapping features:
- Find hidden opportunities.
- See where sales are highest.
- Know exactly where your customers are.
- Answer geographic questions that impact your operations.
- Spot geographic patterns and trends that you can’t see in database tables and spreadsheets.
Pricing: Maptitude’s cloud-based platform is $420/user/year. The desktop version starts at $695/user/year. Free trial available.
8. MapBusinessOnline
Source: MapBusinessOnline
Best for: Marketing, sales, and resource management teams.
MapBusinessOnline is a cloud-based mapping tool you can use to analyze and visualize business data, explore new markets, manage sales territories, and optimize logistics.
Key sales mapping features:
- Visualize customer locations.
- Access advanced sales territory mapping.
- Run market analysis with multiple drive time queries.
- Optimize multi-stop route planning with time windows.
- Share maps or conduct collaborative editing.
Pricing: MapBusinessOnline subscription plans start at $250/user/year. Free trial available.
9. GeoMetrx
Source: GeoMetrx
Best for: Franchise organizations, retailers, restaurants, commercial brokers, marketers, and sales teams.
GeoMetrx is sales territory mapping software that you can use for franchise territory map making, retail site selection, and territory building. Using the precision of mobile device GPS data, it can deliver expert analysis that provides a more accurate understanding of your sales territories or retail locations.
Key sales mapping features:
- Upload data appended to standard geographies to create reports and thematic maps.
- Select territories by market capture.
- Share data, report formats, and map templates.
- Compare different geographies, including radius versus drive time, or radius versus standard regions.
- Customize maps with increased thematic ranges defined by: Equal Value, Equal Class Counts, Class Percent, Means and Standard Deviations, Individual Values.
Pricing: Available upon request.
10. eSpatial
Best for: Sales, marketing, and operations teams seeking an all-in-one mapping, routing, and territory management solution.
eSpatial offers a comprehensive platform that enables businesses to visualize data, optimize sales territories, and plan efficient routes. Its intuitive interface and powerful features help teams make data-driven decisions to enhance productivity and drive revenue growth.
Key sales mapping features:
- Data Visualization: Transform complex datasets into interactive maps to identify trends and opportunities.
- Territory Management: Create, realign, and optimize sales territories with ease, ensuring balanced workloads and maximized efficiency.
- Route Optimization: Plan and optimize routes for field teams to minimize travel time and increase customer interactions.
- CRM Integration: Seamlessly integrate with existing CRM systems to ensure data accuracy and streamline workflows.
- Performance Reporting: Generate customizable reports to track key metrics and inform strategic decisions.
Pricing: Team plans start at $4,995 per year for 10 users, or territory management plans at $7,995 per year for 2 users. Free trial available.
Which Sales Mapping Software Will You Try?
Each of these sales mapping tools offers powerful features for customer mapping, territory management, and route planning. The right choice depends on your team’s specific needs, budget, and goals.
If you’re managing a field sales team, consider requesting a personalized demo of SPOTIO. Discover how a comprehensive field sales solution can help you:
- Optimize sales territories for maximum efficiency.
- Track sales reps in real time for better accountability.
- Drive measurable increases in sales performance.
Ready to transform your sales operations? Explore the tools on this list and see how the right sales mapping software can take your team to the next level.
