SPOTIO Announces the Fourth Edition of the State of Field Sales Report

SPOTIO State of Field Sales Report 2023
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Table of Contents

“We believe that this report’s focus on the field sales profession and exclusive insights make it a truly one-of-a-kind resource for our industry.”, said Christian Beatty, SPOTIO’s Head of Marketing. “We wanted it to be the first and only place to find such valuable information – like trend data, performance benchmarks, industry opinions, and more – in the hopes that it helps field sales professionals develop strategies to adapt and thrive in a challenging competitive market.”

The State of Field Sales Report aims to serve as a compass for industry professionals, helping them navigate the ever-evolving landscape of field sales. To compile the research for this report, SPOTIO conducted an extensive survey, gathering input from over 440 field sales professionals across a wide range of industries, roles, and geographical locations. The diverse pool of participants ensures a robust and representative sample to ensure its findings are both accurate and appropriate for all audiences. By delving deep into the data and analyzing key metrics, this report provides a holistic understanding of the challenges, opportunities, and best practices in the field sales domain.

Key highlights from the State of Field Sales Report include:

  • Comprehensive analysis of the evolving field sales landscape, encompassing both B2B and B2C sectors.
  • Insights into the challenges faced by field sales professionals and recommended strategies for overcoming them.
  • In-depth examination of market dynamics and trends, providing strategic guidance for organizations to gain a competitive edge.
  • Identification of emerging sales techniques and technologies that are reshaping the industry.

“The State of Field Sales Report is the result of our commitment to understanding the pulse of the industry,” said Trey Gibson, CEO and Founder at SPOTIO. “We are thrilled to share this fourth edition of the report, packed with valuable insights and analysis that can inform and guide businesses in their field sales endeavors. The findings in this report are unmatched in their depth and breadth, and we are confident that it will serve as an invaluable resource for industry professionals worldwide.”

To access the State of Field Sales Report, please visit

For media inquiries, interviews, or further information, please contact Christian Beatty at [email protected].


SPOTIO is the leading field sales engagement platform built for field sales teams to grow pipelines, improve productivity, and close more deals. SPOTIO centralizes field sales team activities and provides sales organizations with the visibility and insight needed to drive revenue. Thousands of customers worldwide rely on SPOTIO to accelerate growth with their field sales teams. SPOTIO is a privately held company based in Addison, Texas.