Your pipeline looks full—but half those deals won’t close. You’re managing blind—and it’s costing you quota.
Sales reps spend only 30% of their time actually selling. The other 70%? Administrative tasks, data entry, and internal meetings that don’t generate a dime. Without visibility into what your team does daily—and which activities actually convert—you’re managing blind.
The numbers prove it: reps who receive weekly coaching using tracking data hit quota 76% of the time, compared to just 47% when coached quarterly or less. And 42% of salespeople cite prospecting as the hardest part of the sales process, which means your team needs tools that simplify lead generation and pipeline management.
Sales tracking apps give you that visibility. They show you exactly where reps spend their time, which activities drive results, and where deals stall. In 2026, the best tools go beyond basic activity logging—they automate workflows, integrate seamlessly with your tech stack, and provide mobile-first functionality for teams in the field.
This guide breaks down the top 10 sales tracking apps for field teams, what features matter most, and how to choose the right tool for your organization.
What Are Sales Tracking Apps?
Sales tracking apps are purpose-built platforms that monitor, log, and analyze the daily activities of your sales team. They capture everything from calls and emails to field visits and deal progression—giving managers complete visibility into rep performance.
In 2026, these tools have evolved far beyond simple activity logs. The best platforms now include AI-powered insights, predictive analytics, automated workflows, and mobile-first designs built specifically for teams working outside the office.
The result? You see exactly why reps hit or miss quota, which channels convert best, and where to focus your coaching efforts. Instead of guessing what’s working, you’re making decisions based on real data from the field.
Why Sales Tracking Software Matters
Sales tracking tools aren’t just convenient—they’re essential for modern field teams. Here’s why:
Reclaim Selling Time
Sales reps spend only 30% of their time actively selling. The rest disappears into admin work, manual data entry, and tracking down prospect information. Sales tracking software automates these time-draining tasks—logging activities with one tap, syncing data to your CRM automatically, and eliminating duplicate data entry. Automating admin workflows can return 15-20% of selling time back to revenue-generating activities.
See Your Entire Pipeline
You can’t manage what you can’t measure. Sales tracking apps provide real-time visibility into your pipeline, showing you exactly where deals sit, which reps need support, and where bottlenecks occur. This clarity lets you forecast accurately, prioritize high-value opportunities, and coach proactively instead of reactively fixing problems after deals slip.
Drive Measurable Results
Reps coached weekly using tracking data hit quota 76% of the time. Drop that coaching to quarterly, and quota attainment plummets to 47%. Sales tracking software gives you the activity data, conversion metrics, and performance insights you need to coach effectively and replicate what’s working across your entire team.
Essential Features for Sales Tracking Tools
Not all sales tracking apps are built the same. Here’s what to look for when evaluating tools for your field team:
Sales Prospecting
Your reps can’t sell without qualified leads. Since 42% of salespeople cite prospecting as their biggest challenge, your tracking tool should streamline lead generation. Look for features like territory mapping, prospect filtering by criteria, integration with data providers, and the ability to tap businesses on a map to pull contact information instantly.
Pipeline Management
Visual pipeline views show you exactly where each deal sits and how likely it is to close. The best tools offer drag-and-drop deal stages, weighted forecasting based on stage probability, deal health scoring, and alerts when deals stagnate. This visibility helps reps prioritize the right opportunities and managers identify risks before deals slip.
Location & Territory Management
Field teams need GPS capabilities that go beyond basic tracking. Look for location-verified activities (not intrusive real-time surveillance), geofencing to confirm reps visited the right locations, route optimization to minimize drive time, and visual territory mapping. These features help you evaluate field performance accurately and cut windshield time.
Activity Tracking
Your tracking app should capture every customer interaction—calls, emails, texts, in-person visits, and follow-ups. The best tools log activities with one tap (not manual entry), track communication across all channels in one feed, and sync logged activity data to your CRM in real-time. This complete activity history shows you which channels convert and where reps need coaching.
Task Automation
Automation eliminates busywork and keeps deals moving. Essential automation features include email and text scheduling, automated follow-up reminders based on deal stage, workflow triggers (like updating deal status or assigning tasks), and one-tap activity logging that eliminates manual data entry.
Performance Reporting
Build custom reports that show only the KPIs you care about. Look for customizable dashboards you can configure by role, pre-built reports for common metrics (conversion rates, activity volume, quota attainment), the ability to save and schedule reports, and export capabilities for sharing with leadership.
Mobile & Offline Access
Field reps work from their trucks, not desks. Your tracking app must offer a mobile-first interface designed for field use, offline functionality so reps can work without connectivity, the ability to pre-download prospect data for the day, and automatic sync when connectivity returns. In 2026, this isn’t a nice-to-have—it’s table stakes.
Integration Capabilities
Your tracking app should fit seamlessly into your existing tech stack. Look for real-time, bi-directional CRM sync (not delayed or one-way), native integrations with major platforms (Salesforce, HubSpot, Microsoft Dynamics), API access for custom connections, and Zapier compatibility for connecting with 6,000+ apps.
Top 10 Sales Tracking Apps for 2026
Click a tool name to jump directly to the detailed description.
| Tool | Best For | G2 Rating | Key Strength | Pricing |
|---|---|---|---|---|
| SPOTIO | B2B and B2C field sales teams | 4.5/5 | Location-verified activities, territory mapping | Explore plans |
| HubSpot Sales Hub | SaaS companies with inbound focus | 4.4/5 | Marketing automation integration | Starts at $20/user/month |
| Salesforce Sales Cloud | Enterprise organizations | 4.4/5 | Customization, scalability | Starts at $25/user/month |
| monday Sales CRM | Visual pipeline management | 4.6/5 | Collaboration, customization | Starts at $12/user/month |
| Pipedrive | Ease of use and adoption | 4.3/5 | Intuitive interface, visual pipelines | Starts at $14/user/month |
| Freshsales | Built-in communication tools | 4.5/5 | Phone, email, chat in one platform | Starts at $15/user/month |
| Zoho CRM | Comprehensive features, moderate price | 4.1/5 | Extensive feature set, affordability | Starts at $14/user/month |
| Close | Inside sales teams | 4.7/5 | Built-in VoIP, email sequences | Starts at $49/user/month |
| Copper | Google Workspace teams | 4.5/5 | Native Gmail integration, automatic data capture | Starts at $12/user/month |
| Bitrix24 | All-in-one solution | 4.1/5 | Free tier, comprehensive features | Free to $199/month (unlimited users) |
1. SPOTIO
Best For: B2B and B2C field sales teams
SPOTIO remains the leading platform for field sales teams in 2026. It’s purpose-built for reps who work outside the office, with features like location-verified activities, territory mapping, prospect discovery, and route optimization. SPOTIO helps field teams generate leads, build multi-channel follow-up sequences, automate repetitive tasks, and access complete pipeline visibility—all from a mobile device.
Key Capabilities:
- Prospect Discovery: Tap businesses on a map to pull contact info from Google Places for B2B businesses, or use Lead Machine with 15 data points for B2C residential prospecting
- Territory Management: Cut territories based on geographical boundaries, assign prospects with the lasso tool, and visualize coverage with pin density maps
- Location-Verified Activities: Location-verified activities with GPS coordinates show exactly where reps work without intrusive real-time tracking
- One-Tap Activity Logging: Log calls, visits, emails, and texts with a single tap—eliminating manual data entry
- AutoPlays: Build multi-channel follow-up sequences that guide reps through next actions (enroll prospects manually to trigger sequences)
- Route Optimization: Calculate optimal routes in SPOTIO, then navigate using Google Maps or Waze for turn-by-turn directions
- Custom Reporting: Build reports with any KPI you want, save templates, and generate with one click.
- CRM Integration: Use SPOTIO as your CRM, or integrate with leading CRMs like Salesforce, HubSpot, and Microsoft Dynamics. Connect with 6,000+ additional apps via Zapier (sync frequency depends on Zap configuration)
- Download My Day: Pre-download prospect data for offline access (works offline for 24 hours)
- SPOTIO AI: Built-in knowledge assistant providing instant access to sales content, product specs, pricing, and step-by-step platform guidance for faster onboarding
What Customers Are Saying:
“Excellent CRM! SPOTIO has advanced features not found on other CRM platforms that help to narrow down and concentrate your sales efforts!” – Lawrence C., G2 Review
“SPOTIO is extremely useful in following and tracking business leads. I appreciate being able to track, record, and monitor visits, emails, texts, and if a potential client signs up for our banking services.” – Jason J., G2 Review
“SPOTIO is the GOAT. What I like about SPOTIO is how easy it is to input data, it tracks efficiently, I can always see my most recent contact, helps me stay organized and is so simple to use. It’s the simplest CRM created.” – Commercial Real Estate user, G2 Review
2. HubSpot Sales Hub
Best For: SaaS companies with strong inbound marketing
HubSpot Sales Hub integrates seamlessly with HubSpot’s marketing platform, making it ideal for teams running inbound campaigns. The platform offers email sequences, meeting scheduling, pipeline management, and deep analytics—all with an interface that’s easier to learn than most enterprise CRMs. The premium tiers carry a hefty price tag, so it’s generally best for established companies rather than early-stage startups.
Key Capabilities:
- Contact Management: Store all leads, prospects, and customers in one centralized database with complete interaction history
- Email Sequences & Templates: Send personalized emails at scale with A/B testing and performance tracking
- Pipeline Views: Visualize your entire sales process with customizable deal stages and forecasting
- Task Automation: Automate property updates, email sends, task creation, and deal stage progression
- Analytics & Reporting: Access deep performance insights with customizable dashboards and attribution reporting
- Native Integrations: Connect seamlessly with popular tools including SPOTIO, Gmail, Slack, and Microsoft Office
What Customers Are Saying:
“I really like the UI of HubSpot Sales Hub. The process and stage management of deals, as well as pipeline management, are easy, and I use it to visualize the pipeline and manage sales prospects. Additionally, the initial setup was very easy.” – Verified G2 Review
3. Salesforce Sales Cloud
Best For: Enterprise organizations with complex sales processes
Salesforce Sales Cloud remains the gold standard for enterprise CRM in 2026. It offers unmatched customization, advanced automation, AI-powered insights through Einstein, and an enormous ecosystem of third-party integrations. The trade-off? Complexity. Salesforce requires dedicated admin resources and carries enterprise-level pricing, making it overkill for many small businesses.
Key Capabilities:
- Contact & Account Management: Store unlimited contact records with complete relationship mapping and interaction history
- Advanced Lead Scoring: AI-powered lead scoring prioritizes prospects most likely to convert
- Process Automation: Build complex workflows with Salesforce Flow, eliminating manual tasks across your entire sales process
- Einstein AI: Get predictive insights, opportunity scoring, and automated data entry through Salesforce’s AI layer
- Deep Analytics: Access robust reporting with customizable dashboards, forecasting tools, and trend analysis
- AppExchange Ecosystem: Connect with thousands of pre-built integrations, including SPOTIO for field sales capabilities
What Customers Are Saying:
“The ease of tracking the entire Sales Journey of leads and monitoring the different stages of a client. It helps in measuring performance against KPIs and understand what’s working and what’s not.” – Verified G2 Review
4. monday Sales CRM
Best For: Visual pipeline management and team collaboration
monday Sales CRM brings the visual, customizable interface monday.com is known for to sales pipeline management. Its drag-and-drop boards make pipeline stages crystal clear, and built-in collaboration features help sales teams work closely with marketing and customer success. The platform is highly customizable without requiring technical skills, making it accessible for teams of all sizes.
Key Capabilities:
- Visual Pipeline Boards: Customize deal stages with drag-and-drop simplicity and color-coded status indicators
- Multi-Channel Communication Tracking: Log calls, emails, and meetings in one centralized timeline
- Automation Builder: Create custom automations and notifications without coding to keep deals moving
- Team Collaboration: Tag teammates, share updates, and collaborate directly within deal cards
- Custom Reporting: Generate insights with customizable dashboards and one-click report generation
- Mobile App: Access your entire pipeline on the go with a robust mobile application
What Customers Are Saying:
“The ease of tracking the entire Sales Journey of leads and monitoring the different stages of a client. It helps in measuring performance against KPIs and understand what’s working and what’s not.” – Verified G2 Review
5. Pipedrive
Best For: Ease of use and rapid team adoption
Pipedrive has built its reputation on simplicity. The visual pipeline interface makes it immediately clear where deals stand, and the drag-and-drop functionality requires zero training. This ease of use drives adoption—reps actually use it, which means your data stays accurate. While it lacks some advanced features found in enterprise platforms, Pipedrive excels at doing the fundamentals extremely well.
Key Capabilities:
- Visual Sales Pipeline: Drag-and-drop interface shows exactly where deals stand at a glance
- Communication Tracking: Log emails, calls, and meetings with timeline views of all prospect interactions
- Smart Contact Data: Automatically enrich contact records with publicly available information
- Workflow Automation: Automate repetitive tasks and create triggers to keep deals progressing
- Customizable Reports: Build dashboards tracking your most important metrics with visual charts
- Mobile-First Design: Full-featured mobile app lets reps work from anywhere
What Customers Are Saying:
“I like that Pipedrive is very customizable, and we’ve been able to build it in a way that works for what we need. It allows us to keep our client list and prospect list organized and use it for traditional CRM functionalities.” – Verified G2 Review
6. Freshsales
Best For: Built-in communication tools
Freshsales stands out for its native communication capabilities. Built-in phone, email, and chat mean reps can contact prospects directly from the CRM without switching between tools. This consolidated approach reduces context switching and keeps all communication history in one place. Freshsales also offers strong AI-powered lead scoring and customizable sales sequences.
Key Capabilities:
- Built-In Phone & Email: Call prospects and send emails directly from the platform with automatic logging
- Omnichannel Communication: Track engagement across phone, email, chat, and social media in one timeline
- AI-Powered Lead Scoring: Automatically prioritize leads based on engagement and conversion likelihood
- Sales Sequences: Create multi-touch campaigns that nurture leads through your pipeline
- Visual Pipeline: Manage deals with customizable stages and drag-and-drop simplicity
- Mobile Access: Full-featured mobile app for field teams working on the go
What Customers Are Saying:
“I like how cost-effective Freshsales is; for the cost, you’re getting an entire suite with many features like sequences and email bulk facility. It was really easy to set up everything as it provides step-by-step guidance.” – Verified G2 Review
7. Zoho CRM
Best For: Comprehensive functionality at a moderate price
Zoho CRM delivers enterprise-grade features at mid-market prices. It includes everything from lead capture and multichannel communication to advanced automation and AI-powered insights. The platform’s gamification features—digital badges and trophies—help keep reps motivated. While the interface isn’t as modern as some competitors, Zoho’s feature-to-price ratio makes it compelling for budget-conscious teams.
Key Capabilities:
- Lead Capture Forms: Build web forms to capture leads from your website without coding
- Multichannel Communication: Email, phone, social media, and live chat all in one platform
- Workflow Automation: Automate sales routines, email sequences, and repetitive tasks
- Pre-Built Reports: Access 40+ standard reports covering pipeline health, activity metrics, and forecasting
- Gamification: Reward reps with digital badges and trophies to drive motivation
- Integration Options: Connect with many sales tools, including SPOTIO, via native integrations or API
What Customers Are Saying:
“Zoho CRM distinguishes itself through its flexibility and extensive customization options. Its smooth integration with both other Zoho products and third-party applications helps establish a comprehensive CRM ecosystem.” – Verified G2 Review
8. Close
Best For: Inside sales teams with high call volumes
Close is laser-focused on inside sales teams who live on the phone. Its built-in VoIP system, power dialer, and call recording make it easy to blast through call lists while automatically logging every interaction. Email sequences integrate seamlessly with calling workflows, creating a unified outreach engine. The interface strips away unnecessary features, keeping reps focused on making calls and closing deals.
Key Capabilities:
- Built-In VoIP: Make calls directly from the CRM with automatic activity logging and call recording
- Email Sequences: Send personalized emails at scale with templates optimized for outreach
- Unified Activity Feed: See all calls, emails, and tasks for each lead in one chronological timeline
- Automated Follow-Ups: Trigger tasks and reminders based on prospect actions to keep deals moving
- Call Analytics: Track call volume, duration, outcomes, and rep performance with detailed reports
- Mobile & Desktop Apps: Access all features whether you’re at your desk or working remotely
What Customers Are Saying:
“What I like most about Close is how simple and intuitive it is to use. Everything I need—calls, emails, follow-ups, and pipeline tracking—is in one place, which makes it easy to stay organized and move quickly.” – Verified G2 Review
9. Copper
Best For: Google Workspace teams and relationship-focused sales
Copper is built directly into Google Workspace, making it the natural CRM choice for teams that live in Gmail. Unlike traditional CRMs that require constant tab-switching, Copper works as a Chrome sidebar extension—letting reps manage contacts, log activities, and update deals without ever leaving their inbox. The platform automatically captures emails, meetings, and contacts from Gmail, eliminating manual data entry while keeping your full relationship history in one place.
Key Capabilities:
- Gmail Integration: Access your full CRM from a sidebar in Gmail—no tab switching required
- Automatic Data Capture: Copper automatically logs emails, meetings, and files from Google Workspace with zero manual entry
- Visual Pipelines: Drag-and-drop deal management with AI-powered flags that surface bottlenecks and high-value opportunities
- Workflow Automation: Trigger emails, tasks, and reminders automatically when deals move between pipeline stages
- Auto-Enriched Profiles: Contact records automatically update with company information, social profiles, and recent news
- Email Sequences: Build and send targeted email series triggered by form fills, pipeline stages, or contact inactivity
- Custom Reporting: Create reports tracking revenue projections, customer trends, team activity, and pipeline health
- Mobile Access: Manage contacts, opportunities, tasks, and projects on the go with full-featured mobile app
What Customers Are Saying:
“I like the integration with Google. Seeing my CRM on the side of my screen as I am typing emails makes things quick and easy for me to reference. I am now successfully able to convert more leads in my pipeline because they are all laid out for me and make it hard for me to forget.” – Verified G2 Review
10. Bitrix24
Best For: All-in-one solution at an affordable price
Bitrix24 packs an impressive array of features into one platform—CRM, communication tools, project management, time tracking, and more. The free tier supports unlimited users, making it attractive for bootstrapped teams and small businesses. While the interface can feel cluttered compared to focused CRM tools, Bitrix24’s breadth of capabilities and aggressive pricing make it worth considering if you need an all-in-one business solution.
Key Capabilities:
- Contact & Deal Management: Track leads, contacts, and deals in a customizable CRM
- Built-In Communication: Team chat, video calls, and client communication channels all in one platform
- Workflow Automation: Automate sales processes, approvals, and routine tasks
- Time Tracking: Monitor time spent on sales activities for productivity analysis
- Performance Reports: Generate reports on pipeline health, sales performance, and activity metrics
- Mobile & Desktop Access: Work from anywhere with full-featured applications
What Customers Are Saying:
“Everything I need is conveniently located in one place—CRM, tasks, chats, calls, and files are all accessible from a single platform. I no longer have to switch between different apps, which makes my work both faster and more organized.” – Verified G2 Review
How to Choose Your Sales Tracking App
With so many options, how do you pick the right one? Follow this framework:
Assess Your Team Structure
Start with the fundamentals. Field teams need mobile-first platforms with offline access, location verification, and route optimization. Inside sales teams prioritize built-in calling, email sequences, and communication tracking. Team size matters too—some tools charge per user (expensive at scale), while others like Bitrix24 offer unlimited users.
Define Critical Features
List your must-haves versus nice-to-haves. If you run a field team, prospect discovery and territory mapping are non-negotiable. If you’re inside sales, built-in VoIP and email sequencing matter more. Don’t pay for features you won’t use, but don’t cheap out on capabilities that directly impact revenue.
Evaluate Integration Needs
Your tracking app must sync with your existing CRM and tech stack. Check for native integrations with your current platforms—real-time, bi-directional sync is ideal. If native integration doesn’t exist, verify API access or Zapier compatibility. Poor integration leads to duplicate data entry, which defeats the entire purpose of tracking software.
Consider Budget & ROI
Factor in total cost—not just per-user pricing, but implementation, training, and ongoing admin. Then calculate expected ROI. If a tool automates tasks that currently waste 10 hours per rep per week, that’s 40 hours per month. At $50/hour loaded cost, that’s $2,000 in recovered productivity per rep. Suddenly, a $200/month platform looks like a bargain.
Frequently Asked Questions About Sales Tracking Apps
What does sales tracking software do?
Sales tracking software monitors and logs all sales activities—calls, emails, meetings, field visits, and deal progression. It provides managers with visibility into rep performance, pipeline health, and which activities drive conversions. In 2026, the best tools also automate routine tasks, integrate with your CRM, and offer mobile access for field teams. This visibility helps you coach more effectively, forecast accurately, and replicate what’s working across your entire team.
How much does sales tracking software cost?
Pricing varies widely. Entry-level platforms like monday Sales CRM and Pipedrive start around $12-14 per user per month. Mid-tier options like HubSpot and Salesforce range from $20-50 per user per month. Enterprise platforms and field-specific tools like SPOTIO typically require custom pricing based on team size and features needed. Most platforms offer free trials—use them to test whether the tool fits your workflow before committing.
What’s the difference between CRM and sales tracking software?
CRM (Customer Relationship Management) software stores contact information, manages relationships, and tracks deals through your pipeline. Sales tracking software focuses specifically on logging and analyzing sales activities and rep performance. In practice, many modern platforms combine both capabilities. Tools like Salesforce and HubSpot started as CRMs and added tracking features. SPOTIO started as field sales tracking software and now includes full CRM capabilities. The line between the two categories has blurred significantly.
Can sales tracking apps work offline?
Many sales tracking apps offer offline functionality, but capabilities vary. SPOTIO’s Download My Day feature lets field reps pre-download prospect data and log activities offline for 24 hours, with automatic sync when connectivity returns. Pipedrive and other mobile-optimized platforms offer similar offline access to downloaded records. However, “offline” doesn’t mean full functionality—you typically can’t access all data or perform searches without connectivity. Check specific offline capabilities before choosing a tool if your team works in areas with spotty coverage.
How do sales tracking apps improve performance?
Sales tracking apps improve performance in three ways. First, they automate administrative tasks that currently consume 70% of rep time, returning 15-20% of selling time to revenue-generating activities. Second, they provide visibility into which activities convert, letting you coach reps to focus on high-impact channels. Third, they enable data-driven coaching—reps coached weekly using tracking data hit quota 76% of the time versus just 47% when coached quarterly. The combination of saved time, focused effort, and better coaching drives measurable quota attainment improvements.
What integrations should sales tracking software have?
At minimum, your tracking software needs real-time, bi-directional integration with your CRM (Salesforce, HubSpot, Microsoft Dynamics, or whatever you use). This ensures activity data flows automatically without duplicate entry. Beyond CRM, look for email integration (Gmail, Outlook), calendar sync, communication tools (Slack, Microsoft Teams), and marketing automation platforms. Field teams also benefit from mapping integrations (Google Maps, Waze) and data provider connections for prospect discovery. Zapier compatibility gives you access to 6,000+ additional apps.
Do I need different tracking software for field vs. inside sales?
Yes. Field sales teams need mobile-first platforms with offline access, location-verified activities, route optimization, and territory mapping—features inside sales teams rarely use. Inside sales teams prioritize built-in calling, email sequences, and communication tracking that field teams may not need. Some platforms like SPOTIO specialize in field sales, while tools like Close focus on inside sales. General-purpose CRMs like Salesforce and HubSpot can serve both, but may require extensive customization to work well for field teams.
Start Tracking Sales with SPOTIO
Your field team needs visibility, automation, and mobile-first design. SPOTIO delivers all three with purpose-built features for teams working outside the office—location-verified activities, territory mapping, prospect discovery, route optimization, and one-tap logging that eliminates busywork.
Field sales teams using SPOTIO see measurable results: faster prospecting, cleaner territories, and complete pipeline visibility accessible from anywhere. Schedule your personalized SPOTIO demo today and see how the leading field sales platform can transform your team’s performance.
