Looking for new ways to fire up your sales team? Sales leaderboards aren’t just trending: they’re delivering real results. These powerful tools will help you keep your reps accountable, boost their productivity levels, and most importantly, help them close more deals than ever before.
In this comprehensive guide for 2025, we’ll cover everything you need to know about modern sales leaderboards—from what they are and how they work to the top software solutions and reward strategies that take performance to the next level.
What is a Sales Leaderboard?
A sales leaderboard is a powerful visualization tool that allows your team to track and compare sales performance in real-time. By selecting key performance indicators (KPIs) that align with your business goals, you can rank your reps based on their ability to hit targets and display the results for all to see.
Here’s a practical example:
Imagine you manage a field sales team where metrics like “number of leads contacted,” “lead to opportunity conversion rate,” and “total revenue” are critical. You set up your sales leaderboard to track these three KPIs. In the first month:
- Jack contacts 100 leads
- Jill contacts 85 leads
- Bob contacts 80 leads
Jill, driven by healthy competition, pushes herself in month two and contacts 120 leads, surpassing Jack’s 110. Meanwhile, Bob consistently lags in lead volume but outperforms in conversion rates and revenue generation.
This scenario illustrates how sales leaderboards simplify performance evaluation while fostering friendly competition that motivates reps to achieve and exceed business goals.
7 Best Sales Leaderboard Apps for 2025
Choosing the right software is crucial for maximizing the benefits of sales leaderboards. Here’s a comparison of the top seven options available in 2025:
SPOTIO Leaderboards
SPOTIO stands out as the premier sales engagement platform for field sales teams. It offers a comprehensive suite of tools, including lead generation, appointment setting, prospect communication, task automation, custom reporting, and top-tier sales leaderboards that drive rep motivation.
Key Features:
- Track any metric: knocks, leads, meetings, opportunities, wins, and revenue
- Real-time performance comparisons across team members
- Leaderboard notifications via mobile and desktop apps
- Gamification elements for running competitions and awarding prizes
Best for: Field sales teams
G2 rating: 4.5 / 5 stars
2. SalesScreen
SalesScreen combines gamification with live performance tracking to keep sales teams laser-focused on their goals. Its real-time leaderboards create instant visibility into rankings, while custom contests and automated recognition maintain high motivation levels.
Key Features:
- Customizable dashboards for flexible KPI tracking
- Automated contests and challenges
- Real-time leaderboards for individuals and teams
- TV display integration for office-wide engagement
- Seamless CRM integration (Salesforce, HubSpot, etc.)
Best for: Real-time performance tracking and gamification
G2 rating: 4.8 / 5 stars
3. Spinify
Spinify combines AI-powered insights and gamification to create a unique employee engagement app. Its leaderboards feature helps sales managers create friendly competition between reps and boost motivation levels.
Key Features:
- Track all essential KPIs in one dashboard
- Allow reps to challenge each other in head-to-head competitions
- Create custom games to keep reps interested and motivated
- Receive AI-driven coaching tips to help reps reach their full potential
Best for: AI-powered gamification
G2 rating: 4.6 / 5 stars
4. Ambition
Ambition is a robust sales coaching platform designed for enterprise organizations. It provides comprehensive sales performance metrics, intuitive training programs, and gamification features like leaderboards and recognition tools.
Key Features:
- Track activity and objective metrics for each sales rep
- Trigger alerts for milestone achievements
- Access leaderboards on multiple platforms (desktop, mobile, Slack, Salesforce)
- Integrate with popular sales tools (Slack, Gong, Outreach, Salesloft, Salesforce)
Best for: Enterprise-level companies
G2 rating: 4.6 / 5 stars
5. LevelEleven
LevelEleven is an intuitive platform that sales managers can use to motivate, engage, and coach their reps. Its “motivate” module includes leaderboards and gamification features to encourage professional sellers to achieve more.
Key Features:
- Track any behavior, metric, or KPI for your sales team
- Create custom contests to incentivize specific behaviors
- Display real-time leaderboards for instant performance insights
- Integrate with Salesforce for seamless CRM motivation
Best for: Coaching sales reps to success
G2 rating: 4.4 / 5 stars
6. Plecto
Plecto is a leading business performance platform trusted by over 75,000 professionals worldwide. It visualizes performance indicators across teams and platforms in an engaging way, with strong gamification features and instant recognition capabilities.
Key Features:
- Display KPI dashboards on any screen
- Integrate with your existing systems
- Generate reports in seconds
- Gamify performance with contests and rewards
- Real-time updates and notifications
Best for: Visual performance tracking
G2 rating: 4.5/5 stars
7. Hoopla (by Raydiant)
Hoopla brings the excitement of live sports broadcasts to sales teams by displaying real-time leaderboards and achievements on office screens. It automates contests, recognizes top performers, and maintains high motivation levels with dynamic, interactive visuals.
Key Features:
- Automated leaderboard displays on office TVs
- Custom competition builder for team and individual challenges
- Real-time achievement alerts
- Integration with major CRMs (Salesforce, HubSpot, etc.)
Best for: TV-style gamification for high-energy teams
G2 rating: 4.5 stars / 672 reviews
8. Mindtickle
While primarily known as a sales enablement platform, Mindtickle offers powerful leaderboard functionality as part of its comprehensive solution. It combines training, coaching, and gamification to drive better sales performance.
Key Features:
- Gamified learning and skill development
- Performance-based leaderboards
- AI-powered coaching recommendations
- Comprehensive analytics and reporting
- Integration with major CRM platforms
Best for: Comprehensive sales enablement
G2 rating: 4.7/5 stars
Benefits of Sales Leaderboards
The tools above will help you create sales leaderboards. But you’re wondering, “Why do I need to do this? There are plenty of other ways to boost individual and team performance already.”
You’re right. But sales leaderboards have a few specific benefits.
Sales leaderboards motivate reps
72% of employees say that gamification tools, such as leaderboards, motivate reps to work harder.
This is important because harder-working reps make more visits and calls. They send more emails and texts, too. When these things happen, your company will close more deals.
Sales leaderboards promote accountability
Leaderboards motivate reps to take ownership of their sales careers. Afterall, no rep wants to rank last in key metrics.
To avoid this, most reps will attend training and put in extra hours. They do this to move higher in the standings. In other words, leaderboards promote accountability. Sales managers like you won’t have to push their reps so hard to meet targets.
Sales leaderboards boost productivity
Studies have shown that gamifying sales with tools such as leaderboards can increase productivity by a whopping 50%.
Reps that get more done almost always make more sales. It makes sense when you think about it. More visits, calls, emails, and so on give reps more chances to close.
Sales leaderboards accelerate sales performance
Motivated, accountable, and productive employees will only benefit your company if they produce more than their unmotivated, unaccountable, and unproductive counterparts.
Studies show that effective sales leaderboards can lead to a 45% bump in bottom line sales margin. That’s a massive improvement—and all you have to do is invest in one of the sales leaderboard apps above and use it to motivate your team!
How to Get the Most From Your Sales Leaderboard
Got your leaderboard up and running? Great start – but that’s just the beginning! Here’s how to transform it from a simple ranking tool into a performance-boosting powerhouse:
- Go Mobile: Your reps are constantly on the move, so your leaderboard should be too. Make sure everyone can check standings, get alerts, and stay in the game whether they’re working from home, a coffee shop, or on the road.
- Bring Virtual Teams Together: When your team is scattered across different locations, digital celebration is key. Use digital badges, automated high-fives, and virtual team meetups to keep the energy high. Nothing builds team spirit like celebrating wins together – even when you’re miles apart.
- Let AI Be Your Coaching Sidekick: Today’s smart platforms don’t just track performance – they spot coaching opportunities you might miss. Take advantage of AI-generated insights that recommend specific training resources tailored to each rep’s unique performance patterns.
- Connect to Where Conversations Happen: Link your leaderboard to Slack, Teams, or your company hub to automatically broadcast achievements. When a rep hits a milestone, let the whole team know instantly. This visibility turns individual wins into company-wide motivation.
- Keep It Up-to-Date: Stale data kills engagement faster than anything. Make sure your leaderboard updates in real-time so everyone stays locked in. Yesterday’s numbers won’t drive today’s performance.
- Make It Impossible to Miss: Put your leaderboard where everyone can see it – on office screens, digital dashboards, or both. When rankings are visible, performance stays top of mind for everyone.
- Fuel the Fire (Without Burning the House Down): Competition drives results, but keep it positive. Focus on improvement and growth rather than just winning at all costs. The goal is to lift everyone’s game, not create office rivalries.
- Celebrate Like You Mean It: When reps crush their goals, make it a big deal. Recognize both individual stars and team achievements to build a culture where personal success and teamwork both matter.
- Spot Patterns: Your leaderboard is a goldmine of coaching insights. Look for trends that reveal where specific training could make the biggest impact. Sometimes the data tells you exactly what your team needs to level up.
- Personalize Incentives: Rewards based on what actually motivates each rep deliver the biggest performance boost. Find out what drives each team member and tailor rewards accordingly. If you’re in need of ideas, we’ve got suggestions for you in the next section.
10 Ideas For Sales Leaderboard Rewards
Sales leaderboards drive motivation and healthy competition when combined with the right rewards. Here are 10 ideas for incentives that you can combine and personalize to fit the needs of your team.
- Floating Trophy or Pinnacle Award – A rotating trophy to spark ongoing competition.
- Quiet Days Off – Extra paid time off during quieter periods as a meaningful reward.
- Boss for the Day – Let winners step into leadership shoes for a day.
- Upscale Dining Experience – Gift cards or special meals with senior executives.
- Wall of Fame Recognition – Publicly celebrate achievements in-office or online.
- Personalized Experiences – Spa days, golf memberships, cooking classes, and more.
- Premium Subscriptions or Memberships – Streaming services, fitness apps, online courses.
- Buddy System Rewards – Pair top performers with mentees; reward both when performance improves.
- Exclusive Lunch with the CEO – Recognition paired with valuable networking opportunities.
- Family Staycation or Mini-Vacation – Local getaways for winners and their families.
Want to supercharge your sales results? Don’t just pit reps against each other! Smart sales leaders are now balancing individual competition with team-based rewards that get everyone pulling in the same direction.
- Team incentives pack a serious punch when it comes to driving sales performance. Here’s some ideas to make them work for you:
- Set team targets with shared rewards everyone can celebrate – think team dinners, experience days, or bonus pools
- Showcase winning teams in company meetings or give them social media shoutouts
- Create mentor-mentee programs where seasoned pros earn rewards for developing rookies
- Spark friendly rivalries between teams instead of just individuals
The magic happens when you combine the thrill of competition with the power of teamwork. When reps win together, they sell together – and that drives bigger results than solo efforts alone.
Use Leaderboards to Motive Reps and Drive Performance
A well-implemented sales leaderboard strategy will energize your team, boost productivity, and help your organization achieve new heights. Beyond motivation, modern leaderboards provide valuable insights that can inform better sales strategies and improve coaching efforts.
The integration of AI, advanced data visualization, and mobile-first design has transformed leaderboards from simple ranking tools into comprehensive performance ecosystems that drive sustainable growth. By leveraging these technologies and following best practices, you can create a sales environment where motivation, accountability, and achievement flourish.
SPOTIO’s leaderboards feature is designed to deliver the deep insights you need to supercharge your sales team’s performance. Ready to take your team to the next level? Request a demo of SPOTIO today and experience the power of effective sales leaderboards firsthand!
