Industry: Wholesale Metals and Minerals
Company Size: 201-500 employees
Location: Bensalem, Pennsylvania
Founded: 2006
Website: https://www.hadco-metal.com
Hadco Metal Trading is a leading service center specializing in the distribution of semi-finished metals and plastics throughout the United States. Their business model revolves around maintaining an extensive inventory, positioning themselves as a one-stop shop for their customers.
The Challenge: Lack of Visibility & Productivity
Hadco Metal Trading needed a comprehensive solution to streamline their sales team’s workflow — a platform that would enable their representatives to efficiently plan and execute their weekly tasks.
For account managers, it was crucial to quickly identify clients within their vicinity. Additionally, the company’s managers and leaders sought enhanced visibility into their teams’ activities to monitor performance and improve efficiency.
The Solution: Reliable Data for Field Sales Management
SPOTIO streamlined Hadco Metal Trading’s workflow by simplifying rep scheduling and activity management. Reps could easily plan tasks, sync with integrated calendars, and focus on their territories.
The platform enabled:
- Efficient Planning: Scheduling appointments, calls, and emails without missing tasks.
- Targeted Outreach: Better visibility into client locations for strategic engagement.
- Activity Tracking: Leaders gained insights to monitor team performance effectively.
The Results: Data-Driven Strategies for Improvement
Hadco selected SPOTIO because it uniquely offered territory planning directly on interactive maps with customizable pins—a critical capability for their field sales operations.
As a result, Hadco experienced:
- Enhanced Visibility: Clear customer insights for strategic planning and targeted outreach.
- Optimized Processes: Seamless task management for better efficiency.
- Leadership Insights: Real-time tracking for improved team performance.
