Applied Solar Energy Solutions is a residential solar company selling and installing panels and energy efficiency projects to homeowners.
The Challenge
Applied Solar Energy Solutions would send out teams of salespeople to canvass an area but found that the cost per lead was “astronomical.” It was also very difficult for them to manage crews in the field as well as keep them motivated. “When they leave and you call them and they’re all sitting in the local Arby’s on their phones looking for houses with pools in the backyard, it’s a realization you’re doing something wrong,” says manager David.
David estimates that SPOTIO has helped reduce the cost per lead by nearly 50% and the cost per sale has dropped 20%
How We Helped
With SPOTIO, David says that costs per lead dropped considerably and team efficiency increased. In addition, turnover of employees decreased because they became more successful.
“Our canvassers have been able to start building a pipeline which they’ve never been able to do before,” he explains.
David continues by saying that the SPOTIO app has taken something that was unmanageable and made it very manageable with a lot less effort. “You guys nailed it,” adds David.
The Results
David estimates that SPOTIO has helped reduce the cost per lead by nearly 50% and the cost per sale has dropped 20%. They are a small company with six canvassers in the field, and SPOTIO has helped them generate an additional 2 or 3 appointments per week and at least an additional 2 sales per month.
