AI is transforming the way sales teams operate. Both reps and their managers can now complete tasks faster and engage in their individual roles more effectively.
These days, AI sales tools aren’t just helpful, they’re essential for staying competitive. From streamlining lead management to personalizing customer interactions and analyzing reports, these tools are the future of the sales industry. Ignore them at your peril.
The question is, what are the best AI tools for sales? We’ll help you answer that question in this article. Keep reading for detailed reviews of 13 AI tools. But first…
Benefits Of Using AI In Sales
AI sales tools help increase productivity, improve sales forecasting, allow for more strategic prospecting, and personalize communication efforts. Let’s take a closer look at these benefits:
Increased Productivity
Repetitive tasks like data entry, scheduling follow-ups, or updating CRM systems can eat into your team’s valuable time. Thankfully, AI tools can handle these mundane chores for you.
The result? Your sales reps will be free to do what they do best—sell.
Imagine how much more your team will get done when your AI tool(s) of choice automatically logs meeting notes. Or updates contact records. Or generates sales reports complete with the metrics and KPIs you most care about. That would help you, right?
Of course it would! When your reps have more time to focus on prospects and customers, they’ll hit their targets more consistently. And when that happens, more revenue is inevitable.
Improved Sales Forecasting
Inaccurate sales forecasting is a problem. AI sales tools help solve it by analyzing historical data, current trends, and other factors. When this happens, sales teams receive on-point sales projections that can be used to better allocate resources and adjust strategies.
Think about it: AI models can handle WAY more data than humans can. They don’t make data entry errors either. Because of this, AI tools can predict future results with more precision.
Strategic Prospecting
Finding leads is one thing. Knowing which ones to prioritize is another.
AI simplifies this process by analyzing in-depth customer data; then scoring leads based on their likelihood to convert. So, instead of chasing cold leads, your team can focus on high-value prospects that might actually buy something. This will save time and increase efficiency.
Think of AI sales automation tools as a personal GPS device. They point reps toward the best opportunities, so they don’t wander aimlessly, hoping to run into a hot lead.
Personalized Communication
It doesn’t matter what you sell, your customers expect a personalized buying experience. This can be extremely difficult to deliver, especially at scale. But AI sales tools make it possible.
By analyzing customer data—like past purchases, browsing behavior, and/or engagement history—AI will help your reps craft personal messages that resonate with potential buyers. Because of this, it will be much easier for your reps to build trust with all of their leads and close more deals than they ever have before.
13 Best AI Sales Tools For 2025
There are an ever-increasing number of AI sales tools on the market. To choose the right ones for your team you need to properly evaluate features and capabilities. The reviews below will help you do just that:
1. SPOTIO
Best For: Managing and Tracking Field Sales
SPOTIO is the industry-leading field sales engagement platform. With it, users can streamline their outside sales processes and optimize rep performance in real time. And beginning in 2025, SPOTIO is introducing a powerful new AI chatbot to help field sales reps use SPOTIO more productively.
SPOTIO helps field sales teams close more deals by combining data-driven insights with intuitive features. In addition, SPOTIO integrates seamlessly with your existing tech stack. Connect SPOTIO to your preferred CRM software, scheduling app, etc. and build efficient workflows that allow your sales team to better leverage their time and resources.
Key Features:
- Quickly cut and assign territories to the proper sales reps
- Find the highest quality leads by using 200+ built-in filters
- Automatically plan optimized routes from one stop to the next
- Automate data entry tasks and boost productivity by 46%
- Track rep activity, location, and performance in real time
- Display sales leaderboards so reps can compete with peers
- Send personalized emails and text messages on autopilot
- Generate sales reports that only include the metrics you want
- Integrate SPOTIO with top CRMs and other popular sales tools
2. Crystal
Best For: Prospect personality assessments
Crystal is an AI-powered personality data platform that helps sales professionals understand their prospects on a deeper level by using artificial intelligence to research and assess individual personalities.
Crystal analyzes publicly available data, to provide personality profiles that teach sales reps how to communicate more effectively with every lead. It’s like having a cheat sheet for custom sales interactions, so every conversation is more impactful.
With actionable tips on email wording, tone, and approach, Crystal helps sales reps build stronger, more authentic relationships that lead to sales, revenue, and success.
Key Features:
- View prospect insights based on DISC, enneagram, and other personality tests
- Receive communication tips that are specifically tailored to each of your prospects
- Get comprehensive style suggestions to make your sales writing more effective
- Use Crystal directly inside of popular tools like LinkedIn, HubSpot, and Salesforce
3. Lavender
Best For: Top-level email communications
Want to write better emails in less time? Consider Lavender, the AI-powered email assistant for sales professionals. The tool is designed to analyze your email communications in real time; offer feedback on tone, structure, and relevance; and help you boost response rates.
Lavender is easy to use, and integrates directly into your email platform.
Whether you need to troubleshoot multiple subject lines or fine-tune your written sales pitch, Lavender ensures your emails hit the mark.
Key Features:
- Analyze your emails to learn what works and what doesn’t
- Use prospect research to automatically personalize your emails
- Receive high-level stats to learn how you can improve your email efforts
- Access the Chrome extension to use Lavender anywhere on the internet
- Integrate Lavender with your preferred email client, like Gmail or Outlook
4. HubSpot Sales Hub
Best For: Large sales teams with complex needs
If you’re in sales, you’ve heard of HubSpot Sales Hub. It’s one of the most popular sales tools on the planet. It also happens to be equipped with impressive AI technology.
Use Sales Hub to tackle a variety of tasks, from lead management and pipeline tracking to building automated email sequences and analyzing in-depth metrics. Then fire up the tool’s AI features to do them all faster and more accurately. There’s a lot to love about this platform.
Key Features:
- Automatically move leads through the pipeline as reps engage
- Simplify your email tracking efforts and set follow-up reminders
- Use AI technology to dig up deal insights and forecast future deals
- Customize your HubSpot dashboards to better track performance
- Integrate Sales Hub with other sales tools to create a unified workflow
5. Copy.ai
Best For: Generating must-click sales copy
Copy.ai leverages artificial intelligence to generate high-quality sales copy.
It’s a lifesaver for sales pros who need compelling content, but don’t have the time or skills to draft it from scratch. What separates Copy.ai from other apps in this category is its versatility. From cold outreach emails to ad copy, it adapts to your specific needs. Imagine having a professional copywriter on demand, helping you craft messages that resonate and convert. That’s Copy.ai in a nutshell.
Key Features:
- Create sales content that converts with a few clicks
- Produce blog posts, emails, social posts, ad copy, and more
- Integrate Copy.ai with over 2,000 other sales tools via Zapier
- Tackle other sales tasks related to prospecting and forecasting
6. InsightSquared
Best For: Sales forecasting tasks
InsightSquared is a powerful revenue intelligence platform that gives sales teams actionable insights into their performance. By analyzing data from multiple sources, it provides clear visualizations of your pipeline, helping managers make informed decisions.
The tool also shines in its ability to forecast sales with pinpoint precision. It identifies trends and bottlenecks, then offers recommendations to optimize sales processes.
For teams focused on data-driven strategies, InsightSquared is an invaluable resource.
Key Features:
- Dig into detailed analytics dashboards for total sales pipeline visibility
- Access advanced sales forecasting tools based on historical and real-time data
- Receive AI-driven recommendations to improve team performance and drive revenue
- Integrate InsightSquared with your CRM of choice and enjoy seamless data syncing
7. Cirrus Insight
Best For: Salesforce power users
Cirrus Insight connects Salesforce to email providers like Gmail and Outlook, which keeps reps organized and helps them close deals faster. How so? By syncing emails, calendars, and tasks with Salesforce to eliminate manual data entry.
Once you’re set up with Cirrus Insights you’ll be able to manage your pipeline from inside your inbox, automatically update Salesforce records with new information, personalize outreach emails at scale, automate your scheduling processes, and a whole lot more.
Key Features:
- Sync your email and calendar with the Salesforce CRM system
- Access Salesforce templates to send highly personalized emails
- Enjoy open and attachment notifications for proper email tracking
- Use customizable workflow logic to route leads to the right sales reps
- Create pre-scheduled sales cadences to easily nurture leads via email
8. Regie.ai
Best For: Autonomous sales prospecting
Regie.ai is an AI-powered prospecting tool. Sales reps can use this tool to source and prioritize contacts, generate and send personalized communication, and engage top leads on a deeper level
Key Features:
- Generate effective leads list and expand your network in your sleep
- Connect with potential customers via email, the phone, or social media
- Use AI to write highly personalized messages on multiple platforms
- Receive real-time analytics to determine how your outreach efforts perform
9. MyAIFrontDesk
Best For: Streamlining customer service
MyAIFrontDesk is the “AI receptionist that never sleeps”. Wwith MyAIFrontDesk, your sales team will be able to answer phone calls, book appointments, and otherwise assist prospects and customers. And none of your reps will have to be present to do it because the AI tech inside of MyAIFrontDesk will handle it for them.
This tool is especially useful for small to mid-sized teams looking to boost efficiency. By handling administrative tasks, MyAIFrontDesk allows reps to spend more time on high-value activities.
Key Features:
- Answer phone calls at all hours of the day and night
- Automate your scheduling and calendar management
- Intelligently text callers the information they ask for
- View advanced analytics to learn about your audience
10. Avoma
Best For: Improving sales meetings
Avoma is an AI assistant that helps sales teams schedule, prepare for, and host effective sales meetings. First, it allows prospects to book meetings at a time of their choosing, then helps reps build meeting agendas using templates. Avoma records each meeting and takes notes for sales reps so that they can focus on the conversations they’re having. Afterward, Avoma analyzes each meeting and gives reps notes so they can improve their skills.
Key Features:
- Create scheduling pages and book more sales meetings
- Record conversations across every web conferencing tool
- Review AI-taken notes and transcripts after your meeting ends
- Receive AI-given conversation scores based on preset criteria
- Integrate Avoma with top dialers, CRM apps, and other sales tools
11. Postaga
Best For: Building quality backlinks
Postaga is designed to help you generate backlinks via cold email. Simply enter your company’s website; then the platform will generate high-performing campaign ideas. Once done, you’ll be able to pinpoint opportunities for backlinks, uncover information to include in your cold emails, source emails addresses to contact, and send personalized messages.
Now, Postaga isn’t for every sales team. But if your company has a robust inbound marketing strategy in place, and you want to use your branded content to win leads, it’s a handy tool.
Key Features:
- Find the best possible backlink opportunities for your company
- Uncover contact information and build personalized email campaigns
- Use AI to infuse your emails with relevant information to increase responses
- Automate your follow-ups to connect with more people in less time
12. Salesloft
Best For: B2B revenue growth
B2B selling is hard. Salesloft makes it a little easier with AI sales tools that help reps locate buyer signals and act on them. Understand your target audience, connect with them in relevant ways that push them through your pipeline, and increase revenue for your company.
Put simply, Salesloft helps sales teams get the most out of their collective skills. When this happens, sales reps are not only able to close more deals, but close them faster.
Key Features:
- Identify the sales actions that drive the best results
- Build winning sales cadences across multiple channels
- Enjoy conversation intelligence to learn more about your leads
- Get pipeline visibility to assess pipeline and forecast future sales
13. Clay
Best For: Data enrichment for sales teams
Modern sales teams run on data. Clay was designed to make sure the data your team has is complete. Just upload a list of leads from your CRM software, or use Clay to build a list from scratch. Then use 100+ enrichment tools to find almost any data point about your prospects.
Clay also automates many of the manual tasks commonly associated with sales prospecting.
Key Features:
- Update and enrich the data in your CRM software
- Use AI to filter and score your leads with great accuracy
- Automatically email leads with relevant content and messages
- Integrate Clay with top sales tools like Salesforce, HubSpot, and Slack
How To Choose The Right AI Sales Tool For Your Team
Selecting the right AI sales tool can feel overwhelming, especially with so many options available to you in 2025. The wrong choice could cost your team time, money, and missed opportunities, while the right one can skyrocket your efficiency and sales performance.
To make the best decision, you should evaluate your team’s needs, workflows, and goals. Here’s a practical breakdown to help you choose wisely:
Understand Your Team’s Needs
Before you do anything else, ask yourself, “What does my team need out of an AI sales tool?”
For example, you might need to minimize data entry tasks, streamline the lead generation process, or send personalized follow-ups at scale. You might also need a tool that can accommodate a large team, orone that’s suitable for field sales strategies.
Different tools will help your team solve different challenges. A clear understanding of your pain points will keep you from spending money (and wasting time) on unnecessary features.
Prioritize Ease of Use and Customization
It doesn’t matter how powerful your AI sales tools are if your reps don’t know how to use them. Choose solutions that have intuitive interfaces and shallow learning curves. If the app has extensive training manuals, onboarding videos, and customer support, all the better.
In a similar vein, look for AI platforms that will adapt to your sales team’s unique workflows. In other words, invest in tools that allow for customization. Can you personalize the dashboard to track specific KPIs? Can you input specific information to aid lead scoring efforts? Will the tool in question integrate with your current tech stack? If not, consider investing in a different app.
AI sales tools should make your job easier. Cumbersome platforms that can’t be customized to meet your team’s exact specifications won’t accomplish this goal.
Consider the Scalability of the Tool
What works for a team of 5 might not work for a team of 50. When evaluating AI sales tools, prioritize solutions that can scale with your business. To do this, ask questions like:
- Can I add more users in the future? If so, how much will it cost?
- Does this tool have the advanced features that large teams need?
- Will this solution be able to handle more data without hindering performance?
If your AI tools aren’t scalable, you’ll have to upgrade them in the future. This will require a lot of time and expense. It will be better to find a quality tool that will grow with your business.
Gather as Much Feedback as You Can
You don’t have to choose AI sales tools by yourself. Involve your sales reps in the process. Doing so will improve adoption because you’ll know exactly what they want in this kind of app.
Next, read online reviews on sites like G2 and Capterra. What do past and current users like and dislike about each AI sales tool? These people have first-hand experience, so you should take their opinions seriously. (But remember that everyone has different needs. So don’t immediately discount an AI solution because it received a bad review.)
Finally, sign up for free-trials. That way you and your team can experience different AI platforms before you commit to them. If a company doesn’t offer a free trial, sign up for a free demo instead.
This will still allow you to see the tool in action and assess its features.
Always Remember Your Budget
Finally, pick a budget and stick to it.
You’ll be tempted to spend more than you can afford on AI sales automation tools. We don’t blame you. Some of these new apps can do incredible things.
But overspending is never recommended, especially since there are quality tools at just about every price point. You don’t have to spend thousands of dollars a month to benefit from AI.
At the same time, make sure you evaluate all costs. One app might cost you $50 a month, but require a $2,000 set up fee. Another app might cost $100 a month, but include onboarding. You’ll need to evaluate these scenarios to determine which offers a greater ROI.
And speaking of ROI, AI sales tools will help your sales team get more done in less time. This bump in efficiency should be part of the budgeting process. For example, you might be willing to spend a bit more on a tool because it includes a specific feature. And said feature will help you improve your team’s close rate and drive more revenue. So the added cost is worth it.
All in all, there’s a lot to think about when it comes to your budget for AI sales tools. Basically, pick a budget, evaluate all costs, and choose the tool that will maximize your ROI potential.
Level Up Your Sales Department With SPOTIO
AI sales tools are no longer optional—they’re key to staying competitive in 2025.
By adding Ai to your company’s tech stack, you’ll be able to reduce data entry tasks, personalize messages, glean deeper insights, and a lot more. All of these things will help you connect with more leads, make more sales, and increase revenue.
Of course, you have to choose the right AI sales tools for your needs. If you’re in the field sales game, the right tool is almost always SPOTIO. Our platform is easy to use and loaded with quality features your team can use to hit its sales targets and drive success.
Some of those features include lead generation, task automation, route planning, sales tracking, and multichannel communication—all of which are backed by powerful AI technology.
Sign up for a free demo of SPOTIO today to experience our industry-leading tool in action and decide if it’s the right fit for your sales team. We’re confident you’ll love what you see!
