How many leads are in your sales pipeline right now? Which sales activities produced these leads? Do any of them move prospects through the funnel more consistently than others?
As a sales manager, you need to know the answer to these questions. Without them, you’ll struggle to implement an effective sales strategy that achieves real results for your organization.
How do we know this? The statistics make it clear: sales teams that effectively track and analyze their activities are 3.5x more likely to meet or exceed their quotas. Organizations with proper pipeline visibility close 28% more deals than those without. And companies that leverage data-driven coaching improve rep performance by up to 32%.
You need to invest in sales tracking tools to ensure your reps follow up with leads effectively, utilize the most productive channels, and nurture prospects through your sales funnel.
Thankfully, there are plenty of sales tracking apps you can use to make this happen. We share 10 of them in this article. But before we get to them, let’s cover a few basics.
What Are Sales Tracking Apps?
Sales tracking apps are specialized digital tools that enable sales managers to monitor, log, and evaluate the daily, weekly, and monthly activities of their reps.
With this level of visibility, you can pinpoint why your reps achieve certain results. Underperformance might stem from a lack of effort, using ineffective channels, or simply needing better training.
Understanding how your reps spend their time allows you to coach more effectively and fine-tune your sales strategy based on real-world outcomes.
In 2025, the best sales tracking tools do more than just record activities—they transform raw data into actionable intelligence that drives strategic decisions. They integrate with your existing tech stack, automate routine tasks, and provide mobile functionality for teams on the go.
Ultimately, these tools put actionable data at your fingertips–empowering your team, helping you close more deals, and driving greater success for your company.
Why You Should Invest In Sales Tracking Software
We’ve touched on some of the benefits of sales tracking software, but it’s worth digging deeper into why these tools are essential for modern sales teams. Here are three key reasons to consider investing in a sales tracking app:
- Productivity: Tracking sales activities in a spreadsheet is possible, but it’s time-consuming and prone to errors. In 2025, sales reps spend an average of 28% of their time on administrative tasks—time that could be spent selling. Sales tracking software automates these processes, freeing your team from manual data entry and allowing them to focus on selling instead of paperwork.
- Visibility: The old saying holds true: “You can’t manage what you can’t measure.” Sales tracking apps provide clear visibility into your pipeline, making it easier to monitor progress, spot bottlenecks, and manage your team proactively. With enhanced mobile functionality in 2025, managers can maintain this visibility whether they’re in the office or on the road.
- Better Results: With accurate data at your fingertips, you’ll quickly see which activities drive positive outcomes and which fall flat. This insight lets you double down on what works, refine your approach, and help your team close more deals. Companies that leverage sales tracking data effectively see a 23% increase in quota attainment compared to those that don’t.
In short, sales tracking software isn’t just a convenience: it’s a catalyst for smarter management and stronger results.
What To Look For In A Sales Tracking App
You know that you need to invest in sales tracking software. But a quick search will turn up countless options. Which one should you choose? We’ll cover specific solutions in the next section of this article. First, let’s talk about key features your tool of choice should have:
Sales Prospecting
You can’t make sales without leads. Meeting potential buyers can take time and effort. In fact, more than 40% of salespeople say prospecting is the hardest part of their jobs. The best sales tracking apps will help your reps generate leads. That way, they always have quality buyers to pitch products to. In 2025, look for tools that offer territory mapping, prospect qualification, and integration with data providers to streamline your prospecting efforts.
Pipeline Management
As mentioned earlier, sales tracking software will give you visibility into your department’s pipeline, which is a HUGE advantage. When you know how many leads your team has and where each of them is in the sales process, you can help your reps prioritize the right prospects, pinpoint potential issues, and forecast future sales more accurately. Modern pipeline management features include visual analytics, deal stage tracking, and forecasting capabilities.
Location Tracking
Do you manage a field sales team? Then, your reps spend the majority of their time outside the office. This can make your job tough—unless your sales tracking app includes geolocation features, of course. Invest in an app with location tracking so that you always know where your reps are and can evaluate their performance with greater clarity. In 2025, look for enhanced geofencing capabilities, route optimization, and territory visualization to maximize field efficiency.
Activity Tracking
Your sales tracking app should tell you exactly what your reps do to make sales. Who do they contact? How do they contact them? And how often do they send these people messages? It’s way easier to build winning sales strategies and predict results when you know how your reps spend their time and how likely these efforts are to close deals in the future. The best tools in 2025 offer automated activity capture, communication tracking across channels, and meeting and call logging.
Task Automation
Any sales tracking software worth its salt will include automation features. Pick a tool that will automatically track mileage for your reps. Or log the prospect interactions they have in real-time. Or send email and text messages to potential customers at predetermined times. The best sales tracking apps eliminate menial tasks and help reps close more deals. Look for email and text scheduling, follow-up reminders, and workflow automation capabilities.
Performance Reporting
Do yourself a favor and invest in sales tracking software that will simplify the performance reporting process for you. Your tool of choice should allow you to select the KPIs you care about and build custom reports that only include these metrics. It should also allow you to save reports so that you can generate them again in the future with the click of a button. In 2025, the best reporting tools offer customizable dashboards, KPI tracking, and export capabilities.
10 Best Sales Tracking Apps For Field Sales Teams
1. SPOTIO
G2 rating: 4.5 out of 5 stars
Best for: B2B and B2C field sales teams
SPOTIO remains the premier platform for field sales teams in 2025. Want to generate leads? Build multi-channel sales sequences? Automate menial tasks? Create custom reports that only include the specific metrics you care about. You can do all of these things and more with our platform.
Key features:
- Generate qualified leads with a few clicks of your mouse (or taps of your thumb)
- Get a complete view of your sales pipeline and forecast future sales with accuracy
- Cut territories based on geographical boundaries or by drawing on a digital map
- Know where your reps are and which sales activities they complete at all times
- Receive call and visit reminders and send email and text messages on autopilot
- Automate data capture and tasks and boost rep productivity by as much as 46%
- Gamify the sales process with leaderboards that motivate your reps to achieve more
- Build custom reports that include any KPI you want—and none of the ones you don’t
- Access all of SPOTIO’s top features on a desktop computer, tablet, or smartphone
- Integrate SPOTIO with every other sales tool you use, either natively or via Zapier
- Smart automation tools to increase your team’s productivity levels and close rates
What customers are saying:
“Excellent CRM! SPOTIO has advanced features not found on other CRM platforms that help to narrow down and concentrate your sales efforts!” – Lawrence C. | G2 Review.
“SPOTIO is extremely useful in following and tracking business leads. I appreciate being able to track, record, and monitor visits, emails, texts, and if a potential client signs up for our banking services.” – Jason J. | G2 Review.
“SPOTIO is the GOAT. What I like about SPOTIO is how easy it is to input data, it tracks efficiently, I can always see my most recent contact, helps me stay organized and is so simple to use. It’s the simplest CRM created.” – Commercial Real Estate user | G2 Review.
2. HubSpot Sales Hub
G2 rating: 4.4 out of 5 stars
Best for: SaaS companies
The HubSpot platform continues to be extremely popular in sales, marketing, and customer success circles. Why? Because this software is easy to use and powerful. Just know that the premium addition carries a hefty price tag, so it’s generally best for established companies rather than startups.
Key features:
- Store all of your company’s leads, prospects, and current customers in one place
- Help your reps connect with buyers via the phone or automated email sequences
- Know which of your leads is closest to a sale with comprehensive pipeline views
- Automate tasks, like updating properties and sending emails, to boost productivity
- Access deep analytics that help you understand and improve team performance
- Integrate HubSpot with a host of popular sales applications, including SPOTIO
What customers are saying:
“It does what I need. It’s user-friendly and integrates seamlessly with our existing tools like Gmail and Slack. The automation features save a ton of time – especially sequences and task queues.” – Joshua M. | G2 Review.
“Useful add on to Hubspot marketing hub and CRM. It is easy to use and fits seamlessly with the other Hubspot hubs.” – Aravind T. | G2 Review.
3. Salesforce Sales Cloud
G2 rating: 4.4 out of 5 stars
Best for: Enterprise organizations
Salesforce Sales Cloud remains a top sales tracking solution in 2025. With it, users can manage contacts, visualize pipelines, automate tasks, and generate detailed reports. But like the HubSpot solution we discussed, Salesforce might be too expensive for some small businesses.
Key features:
- Store all of the contact information you collect in one convenient location
- Connect with buyers via multiple channels and create an integrated experience
- Enjoy advanced lead scoring to ensure your reps connect with the right leads
- Completely automate and/or simplify everyday tasks to boost team productivity
- Access deep analytics to evaluate sales performance and forecast future sales
- Integrate Salesforce Sales Cloud with SPOTIO and many other top sales tools
What customers are saying:
“Robust and scalable CRM for Streamlined Sales Management. The ability to customize almost every aspect of the sales process, from lead management to reporting, provides powerful automation, real time insights and seamless integration. The platform can be complex and overwhelming for new users.” – Kapisetty M.| G2 Review
“It’s a large database with a lot of partner solutions. They have a ton of market share and a lot of packaged apps built by third parties as a result. It provides a single place to store activity about our sales process and who we engage with.” – Verified G2 Review
4. monday Sales CRM
G2 rating: 4.6 out of 5 stars
Best for: Visual pipeline management
monday Sales CRM has become a major player in the sales tracking space, offering an intuitive visual interface that makes pipeline management straightforward. Its customization capabilities and collaboration features make it particularly valuable for teams that work closely with marketing and customer success.
Key features:
- Visualize your entire sales process with customizable pipelines
- Track customer interactions across multiple channels in one place
- Automate routine tasks and notifications to keep deals moving
- Collaborate with team members directly within the platform
- Generate insightful reports with just a few clicks
- Access your data on the go with a robust mobile application
What customers are saying:
“User-friendly and streamlined option for a CRM. I love how customizable the Monday.com CRM is. It doesn’t feel like you are shoe-horning it in to make it work for your firm.” – Laura C. | G2 Review
“Exactly what we needed–and easy to integration. The visual layout, automations, and dashboards make it easy to keep track of leads and internal communications without micromanaging.” – Robyn P. | G2 Review
5. Zoho CRM
G2 rating: 4.1 out of 5 stars
Best for: Comprehensive functionality at a moderate price
Zoho remains a powerful sales tracking option that gives businesses the tools they need to connect with potential buyers, sell products and services, and succeed with customer success initiatives. In 2025, Zoho CRM includes many features your sales tracking app needs at a price point that works for businesses of all sizes.
Key features:
- Build web forms and capture leads on your website—no coding required
- Communicate with your contacts across all channels from one platform
- Easily automate sales routines, email sequences, and individual tasks
- Track individual and team sales performance using 40+ pre-built reports
- Reward reps with digital badges and trophies to help keep them motivated
- Integrate Zoho CRM with many different sales tools, including SPOTIO
What customers are saying:
“A powerful, scalable CRM that streamlines customer engagement.” – Iniyan B. | G2 Review
“Good platform for all types of business sizes. I love that their platforms are robust and that their trial periods are very fexible.” – Verified G2 Review
6. Pipedrive
G2 rating: 4.3 out of 5 stars
Best for: Ease of use and adoption
Pipedrive has established itself as one of the most user-friendly sales tracking apps in 2025. Its intuitive interface and visual pipeline make it easy for sales teams to adopt and use consistently, which is crucial for accurate data collection and analysis.
Key features:
- Visualize your sales pipeline with an intuitive drag-and-drop interface
- Track communications with prospects across email, calls, and meetings
- Automate repetitive tasks to keep your sales process moving forward
- Get insights into sales performance with customizable reports and dashboards
- Access your data anywhere with a fully-featured mobile application
- Integrate with over 300 third-party applications for a seamless workflow
What customers are saying:
“Pipedrive helps me visualize the sales process. I like seeing the stages of the selling cycle and the number of customers in each stage.” – Jon C. | G2 Review
“Streamlined for Sales – Focused on Pipeline. It’s purpose-built for managing sales, leads, and pipelines, not marketing.” – Scott W. | G2 Review
7. Freshsales
G2 rating: 4.5 out of 5 stars
Best for: Built-in communication tools
Freshsales has evolved significantly, now offering a comprehensive suite of sales tracking tools with particularly strong communication features. Its built-in phone, email, and chat capabilities make it an excellent choice for teams looking to streamline their tech stack.
Key features:
- Contact prospects directly from the CRM with built-in phone and email
- Track engagement across all communication channels in one place
- Automate lead scoring to help reps focus on the most promising opportunities
- Create custom sales sequences to nurture leads through your pipeline
- Generate detailed reports on sales activities and outcomes
- Access all features on the go with a robust mobile application
What customers are saying:
“Easy to use. Accurate reporting. Easy integration.” Rajat S. | G2 Review
“I love that it is so simple and easy to use Freshsales. It is also easily integrated with other tools.” Verified G2 Review
8. LeadSquared
G2 rating: 4.6 out of 5 stars
Best for: Field sales automation
LeadSquared boosts efficiency for field sales teams. Its mobile functionality and automation capabilities make it particularly valuable for teams that spend most of their time outside the office.
Key features:
- Manage your sales team’s contact information from one central location
- Boost productivity by automating tedious tasks, like sending follow-up emails
- Allow field sales reps to access important prospect information via the mobile app
- Track check-ins and check-outs and otherwise keep tabs on your reps in the field
- Understand which leads are closest to conversion so your reps can prioritize them
- Build a variety of different reports to streamline your sales performance evaluations
What customers are saying:
“LeadSquared helps organize and track leads, automate follow-ups, and manage sales tasks — all in one platform. The mobile CRM is especially useful for field sales teams who are always on the move.” Bhagyarsi R. | G2 Review
“Leadsquared has been instrumental in effectively managing lead profiles. Without it, I would not have been able to nurture leads as successfully, from creating prospects and maintaining follow-ups to closing deals.” Anushree R. | G2 Review
9. Bitrix24
G2 rating: 4.1/5
Best for: All-in-one solution at an affordable price
Bitrix24 has established itself as a comprehensive business solution that includes robust sales tracking capabilities. By 2025, it offers an impressive array of features at a price point that makes it accessible to businesses of all sizes.
Key features:
- Manage contacts, leads, and deals in a customizable CRM
- Communicate with team members and clients through built-in channels
- Automate workflows and sales processes to increase efficiency
- Track time spent on sales activities for better resource allocation
- Generate detailed reports on sales performance and pipeline health
- Access all features through desktop and mobile applications
What customers are saying:
“One step solution for business operations. I like that it can be used by multiple users for free.” – Girdihari L. | G2 Review
“Bitrix helps a lot in the daily life of an SDR. It facilitates the creation of new leads, complete and intuitive dashboard.” Haugen S. | G2 Review
10. Close
G2 rating: 4.7 out of 5 stars
Best for: Inside sales teams
Close has refined its focus on inside sales teams, offering powerful communication tools and automation features specifically designed for phone and email outreach. Its streamlined interface and productivity focus make it a favorite among high-volume sales teams.
Key features:
- Make calls directly from the CRM with built-in VoIP functionality
- Send personalized emails at scale with templates and sequences
- Track all communications in one centralized activity feed
- Automate follow-ups and task creation to keep deals moving
- Generate detailed reports on call metrics and sales performance
- Access all features through desktop and mobile applications
What customers are saying:
“When we started we had some set up issues, but the support was overwhelming super fast so we were able to start the same day. I also like the way it works – you can oversee everything in a few clicks and information is not hard to find like in other CRMs.” Max S. | G2 Review
“Close is extremely good for following up with people.” Stanley M. | G2 Review
Master Field Sales Management With SPOTIO’s Sales Tracking App
Your field sales team needs a quality sales tracking app.
Fortunately, after reading this article, you have a bunch of good options. Research each one in more depth, then pick the tool that fits your team’s unique workflows.
Or you could just get SPOTIO! Our platform was specifically designed for field sales teams. Because of that, it has every feature you need to generate leads, manage pipelines, and track sales. Schedule your personalized SPOTIO demo today.
