Mobile App
Boost sales productivity in the field
Use a central hub for leads, routes, and activity capture – built for field reps.
Trusted by Top-Performing Field Sales Teams
Why Choose SPOTIO Over Badger Maps
Badger Maps is a route optimization tool for outside sales reps managing existing accounts.
SPOTIO is a complete field sales execution platform built for teams from 5 to 2,000+ reps who need the full workflow: territory management, location-verified activity tracking, prospecting, AI-powered account prep, Next Best Action predictive lead scoring, and performance analytics in one platform, with enterprise-grade security including SOC 2 certification and SSO. SPOTIO is a G2 Leader in field sales and earned G2’s Highest User Adoption and Easiest to Implement badges in the small business category.
SPOTIO vs Badger Maps Feature Comparison
Quickly compare SPOTIO and Badger Maps side-by-side across every feature that matters to field sales teams.
| Feature Category |
 |
 |
|---|---|---|
| Platform Purpose | Complete field sales execution platform with customer, territory, and pipeline management | Route optimization tool focused on mapping and driving directions |
| Pricing | Core field sales execution features included: territory management, activity tracking, route planning, analytics, leaderboards, and DASH AI. Optional add-ons for multi-channel engagement, e-contracts, and B2C prospecting, and pipeline management | Base plan covers route optimization, CRM integration, and check-ins. Territory management (Badger Align), analytics (Insights), and leaderboards (Scoreboard) are paid add-ons. |
| CRM Integration | Two-way integrations with Salesforce, HubSpot and other leading CRMs | Two-way integrations with Salesforce, HubSpot and other leading CRMs |
| Layout Customization | Advanced layout customization with 2-4 column configurations, expandable mobile sections, custom tab orders, and role-based views | Limited layout options with fixed single-column structure and basic customization |
| Data Management | Flexible object system with companies, contacts, deals, and custom relationships | Single object limitation – cannot separate companies, contacts, and deals |
| Activity Logging | Capture activities by voice-to-CRM, photo capture, or text with location verification. | Basic check-in logging with photo capture and manual entry |
| Mobile App | Reliable, fast apps (iOS/Android) with Download My Day feature for offline access | Standard mobile apps (ioS and Android). Limited offline funtionality with basic data caching |
| Route Planning | Calculates optimal routes up to 150 stops with schedule integration, then hands off to Google Maps/Waze for turn-by-turn navigation | Multi-stop route optimization with traffic integration and Lasso tool for area-based routing |
| Lead Management | Robust lead qualification, filtering, tracking, custom lead fields, segmentation, and complete pipeline visibility | Basic lead visualization on map with territory/data filtering |
| Offline Functionality | Download My Day feature allows pre-downloading specific areas to work offline for 24 hours with full activity logging capability | Limited offline functionality with basic data caching |
| AI Capabilities | DASH provides account briefs, drafts follow-ups for rep review, and captures rep activity by voice, photo, or tap. Plus Next Best Action recommendation engine and predictive lead scoring. | No AI capabilities or automated workflow guidance |
| Follow-up Management | AutoPlays – enroll prospects in follow-up sequences and never miss a follow-up with structured multi-touch campaigns and timing controls | No automated follow-up sequences or structured communication workflows |
| Performance Analytics | My Reports with 200+ filters, real-time dashboards, cross-object reporting, and advanced coaching insights | Basic weekly reports with limited data, metrics, and minimal sales analytics |
| Document Management | Company-wide document system with 30MB file limits, attachment-type custom fields requiring specific documents, and mobile access | No document management system or file storage capabilities |
| Territory Management | Enterprise territory management with layer system, KML support, prospect filtering, and territory importing capabilities | Basic territory assignment and management; lacks advanced segmentation or controls |
| Enterprise Scalability | Enterprise-ready with SOC 2 certification, SSO integration, role-based permissions, 99.9% uptime, and more | Limited to 2,000 records per license without a CRM; advanced features require minimum 20 licenses |
Proven Impact for Field Sales Teams using SPOTIO
46
%
Average increase in sales productivity
23
%
Average increase in sales revenue
16
%
Average reduction in team turnover
What Field Sales Pros Say About SPOTIO
If you want to know how your salespeople are doing, there’s not a better tool on the market. I truly believe that.
Read Full Testimonial
Hadco Metal Trading Streamlines Territory Planning With SPOTIO
Hadco Metal Trading, a global metal distributor, needed more than basic route planning—they needed a smarter way to design territories, prioritize accounts, and keep field activity aligned with revenue goals. By switching to SPOTIO, their team turned static maps into a living territory plan that reps and managers could actually run the business from.
- Built data-driven territories that balanced workload and opportunity instead of relying on static ZIP code maps.
- Gave reps a clear, map-based view of accounts, tasks, and next steps so every visit had a purpose.
- Equipped managers with real-time visibility into coverage gaps and activity, making it easier to coach reps and adjust territories as the business evolved.
Everything You Need to
Scale Success
Your CRM stores the data, but SPOTIO powers the field activity that creates it—expanding what teams typically get from routing-focused tools like Badger Maps, with deeper territory management, clearer rep visibility, and guided follow-up sequences.
Works Seamlessly with the Tools You Already Use
SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.
FAQs
Find answers to common questions about SPOTIO and how it can benefit your team.
SPOTIO serves as a complete field sales execution platform, while Badger Maps is primarily a route optimization and basic mapping tool. Field sales leaders pick SPOTIO when they need more than just driving directions: they want advanced territory management, real-time location-verified activity logging, multi-step follow-ups sequences, and deep CRM integrations for total data accuracy. Leaders value SPOTIO’s robust enterprise features, such as 200+ report filters, dynamic team permissions, SOC 2 security, SSO, and proven scalability for growing, high-performing sales organizations.
SPOTIO offers practical features that solve real-world sales challenges—like advanced route planning (including pre-planned routes), call recording for training, automatic merging of duplicates for clean data, customizable mobile app layouts, flexible user roles, and custom naming for workflows. These thoughtful features help sales teams overcome common bottlenecks and accelerate results.
Yes! With the “Download My Day” functionality, reps can pre-select the areas and appointments they’ll need for the day, then log all their visits and notes even without coverage for up to 24 hours. The app will automatically sync those activities to your CRM once a connection is regained—keeping records complete and up to date.
SPOTIO enables sales reps to log activities—like visits, notes, and outcomes—with a single tap from the mobile app. Each activity is location-verified with GPS coordinates attached, ensuring accuracy and reliability. Mileage for planned routes is calculated based on your route in-app and all data syncs to your manager’s dashboard in near real-time, giving leadership clear insight into field activity, all while staying easy for reps.
SPOTIO attaches device-level GPS coordinates to every location-verified activity, so you can be confident that reps are checked in at the right locations. It can distinguish when a rep actually logs an activity at the correct spot versus being nearby—giving managers accountability without real-time tracking or live location monitoring. Sales leaders get the right balance of insight and privacy.
SPOTIO is designed to support field reps, not micromanage. With one-tap logging and smart workflows, reps spend less time on admin and more time selling. Leaders gain visibility to recognize top performers and provide support where needed—without intrusive tracking—so reps feel empowered and valued.
DASH AI is a co-pilot built into the field workflow. It provides reps with 10-second account briefs before a visit, drafts follow-up emails and texts for rep review, and captures activity by voice, photo, or tap. DASH shows a confirmation preview before any change writes to the system, keeping reps in control. Next Best Action uses 42+ signals trained on your organization’s own SPOTIO data to recommend the right next step for each account, with predictive lead scoring that helps reps focus on the highest-value opportunities.
