How SPOTIO Empowered D2D Sales Excellence for Wire 3 in Fiber-to-Home Sales
Enhanced close rates and market growth: Home services provider achieves sales excellence with SPOTIO
Who They Are
Wire 3, a rapidly growing fiber-to-the-home business based in Central Florida, operates primarily through door-to-door sales for residential and SMB customers. As the company prepared for expansion, they sought a solution to streamline operations, improve
visibility, and support ambitious growth plans.
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Daytona Beach, FL
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Telecommunications
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B2C
The Challenge
Wire 3 faced major challenges in scaling the sales team to support their expansion plans. Their major needs included”
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Centralized Systems and DataWire 3 needed a CRM tailored for field sales with seamless integration to HubSpot and internal order systems. The company lacked a centralized platform for tracking sales activities, streamlining sales processes, and enabling leadership to make data-driven decisions.
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Rep Support and TrainingField reps lacked real-time access to customer data. In addition, Wire 3 needed tools for effective training and coaching to support their expanding sales force.
The Solution
Wire3 partnered with SPOTIO to:
- Deploy territory mapping with integrated HubSpot workflows for seamless lead distribution across fiber expansion zones
- Activate door-to-door tracking that systematized neighborhood coverage and eliminated missed opportunities
- Build custom performance dashboards providing real-time visibility into rep activity and conversion rates
- Automate CRM pipeline updates connecting field interactions directly to their existing sales workflows
This strategic implementation gave Wire3 the structured field sales accountability needed to scale their fiber network expansion efficiently.
The Result
Within months of implementation, Wire 3’s field sales performance exploded across every key metric. The transformation was immediate and measurable:
- 309% increase in visits – maximizing territory coverage during fiber expansion
- 21% boost in calls – driving higher prospect engagement rates
- 2,000%+ jump in text communications – accelerating follow-up velocity
- Revisit rate climbed from 69% to 76% – a critical 7.3% improvement in prospect persistence
- 7% increase in appointments – converting more conversations into sales opportunities
These performance gains translated directly into higher sales efficiency and stronger customer connections, positioning Wire 3 to scale their fiber network expansion with data-driven confidence. SPOTIO didn’t just improve their numbers—it transformed how they approach every neighborhood.
