Industry: Telecommunications
Company Size: 51-200 employees
Location: Daytona Beach, FL
Founded: 2021
Website: https://wire3.com
Wire 3, a rapidly growing fiber-to-the-home business based in Central Florida, operates primarily through door-to-door sales for residential and SMB customers. As the company prepared for expansion, it sought a solution to streamline operations, improve visibility, and support its ambitious growth plans.
The Challenge: Lack of Structure and Visibility in Field Sales
Wire 3 faced major challenges in scaling its sales team, including the need for:
- A structured field sales CRM tailored for field sales and seamless integration with HubSpot and internal order systems.
- Real-time access to customer data for field representatives.
- Data integrity while automating pipeline updates.
- Effective training and coaching for an expanding sales force.
A centralized platform was essential to empower Wire 3 in tracking activities, streamlining sales processes, and enabling leadership to make data-driven decisions.
The Solution: Comprehensive Field Sales Management with SPOTIO
After evaluating several competitors, the following factors led Wire 3 to choose SPOTIO:
- CRM capabilities compared to alternatives like SalesRabbit.
- Support for integration with HubSpot and automated pipeline updates.
- Tools for a structured approach to tracking door-to-door activities.
- Enhanced visibility into rep performance, creating coaching opportunities.
These features aligned perfectly with Wire 3’s unique go-to-market strategy, which involves building fiber networks in specific areas before deploying sales teams.
The Results: Dramatic Increase in Sales Activities and Efficiency
Implementing SPOTIO led to significant improvements in performance for Wire 3’s growing team:
- The revisit rate increased from 69% to 76%, a 7.3% improvement.
- Visits surged by 309%, calls by 21%, and appointments by 7%.
- Text communications saw a remarkable increase of over 2,000%.
- Overall sales efficiency and customer engagement reached new heights.
With SPOTIO, Wire 3 transformed its sales process, driving higher productivity and stronger customer connections.
