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PROVEN FIELD SALES GROWTH ENGINE

Badger Maps vs SPOTIO: The Smart Choice for Field Sales

Comparing Badger Maps and SPOTIO? Field sales teams choose SPOTIO for advanced territory management, real-time rep tracking, and seamless CRM integration—all in one platform.

SPOTIO delivers an average of 46% higher productivity and 23% more sales, so field teams achieve faster growth and outsell the competition.

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Trusted by Top-Performing Field Sales Teams

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Why Choose SPOTIO Over Badger Maps

Badger Maps is great for basic route planning, but SPOTIO is built for growing field sales teams with 5 or more reps who need more than just driving directions. As teams scale, they use SPOTIO for smarter territory management, targeted prospecting, clearer visibility into rep activity, and automation—so every visit turns into real pipeline progress, not just a completed route.

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SPOTIO vs Badger Maps Feature Comparison

Quickly compare SPOTIO and Badger Maps side-by-side across every feature that matters to field sales teams. Use the tabs below to dive into both a detailed feature comparison and real user ratings—independently verified by G2.com, the leading business software review site.

Side-by-Side Feature Comparison Independent User Ratings Verified by G2.com
Side-by-Side Feature Comparison
Feature Category
Platform Purpose Complete field sales engagement platform with customer, territory, and pipeline management Route optimization tool focused on mapping and driving directions
CRM Integration Includes native Salesforce and HubSpot integrations with bi-directional data sync, plus 100+ others through API Native integrations available but charged extra ($2,940 for up to 5 licenses) and require annual plans
Layout Customization Advanced layout customization with 2-4 column configurations, expandable mobile sections, custom tab orders, and role-based views Limited layout options with fixed single-column structure and basic customization
Data Management Flexible object system with companies, contacts, deals, and custom relationships Single object limitation – cannot separate companies, contacts, and deals
Activity Logging One-tap activity logging with location-verified activities, GPS coordinates attached to logged activities, and comprehensive tracking Basic check-in logging with photo capture and manual entry
Mobile App Reliable, fast apps (iOS/Android) with Download My Day feature for offline access Reports of app crashes, slowness, and mobile performance issues, no offline functionality
Route Planning Calculates optimal routes up to 150 stops with schedule integration, then hands off to Google Maps/Waze for turn-by-turn navigation Advanced routing with real-time traffic data and algorithm-based optimization
Lead Management Robust lead qualification, filtering, tracking, custom lead fields, segmentation, and complete pipeline visibility Basic lead visualization on map with territory/data filtering
Offline Functionality Download My Day feature allows pre-downloading specific areas to work offline for 24 hours with full activity logging capability Limited offline functionality with basic data caching
AI Capabilities SPOTIO AI offers intelligent guidance in the field. No AI capabilities or automated workflow guidance
Follow-up Management AutoPlays – enroll prospects in follow-up sequences and never miss a follow-up with structured multi-touch campaigns and timing controls No automated follow-up sequences or structured communication workflows
Performance Analytics My Reports with 200+ filters, real-time dashboards, cross-object reporting, and advanced coaching insights Basic weekly reports with limited data, metrics, and minimal sales analytics
Document Management Company-wide document system with 30MB file limits, attachment-type custom fields requiring specific documents, and mobile access No document management system or file storage capabilities
Territory Management Enterprise territory management with layer system, KML support, prospect filtering, and territory importing capabilities Basic territory assignment and management; lacks advanced segmentation or controls
Enterprise Scalability Enterprise-ready with SOC 2 certification, SSO integration, role-based permissions, 99.9% uptime, and more Limited to 2,500 records for self-service; advanced features require minimum 20 licenses
Independent User Ratings Verified by G2.com
G2 Logo G2 User Ratings (2025)
Performance Dashboards 8.6 7.9
Sales Rep Tracker 8.8 7.8
Digital Contracts 8.2 N/A
Territory Mapping 8.9 9.0
Strategic Selling 8.5 8.2
Rep Assignment 8.6 7.5
Gamification 8.3 N/A
“SPOTIO offers an excellent solution for managing field sales, enabling us to reach new territories and markets more effectively. The mobile app version is particularly impressive, providing our sales team with a convenient and user-friendly tool.”
— Verified G2 User Review, November 21, 2025

Proven Impact for Field Sales Teams using SPOTIO

46 %

Average increase in sales productivity

23 %

Average increase in sales revenue

16 %

Average reduction in team turnover

What Field Sales Pros Say About SPOTIO

SPOTIO has revolutionized our sales team’s workflow. The ability to strategically plan and execute our daily tasks has significantly improved our efficiency and productivity.

Case Study PDF
Ron Dvir, Hadco Metal Trading
VP of Business Development

Partnering with SPOTIO has been a game-changer. All of our top producers use it. Everybody adopted it because it’s a bedrock of success.

Avery Lawson, Wholesale Payments
Executive VP, Wholesale Payments

What SPOTIO has done is allowed us to see where those successes were and multiply on them. SPOTIO is awesome. It’s easy to use. And I guarantee you that it is worth the money.

Shane Lynch, Storm Guard
President

The platform is clean, simple, and makes canvassing way more efficient for our team.

Read the 5-Star Google Review
Adelaide Opitz

SPOTIO is intuitive, efficient, packed with features that boost productivity and close deals faster. Great CRM integration, smart automation, and excellent support. A must-have for sales teams!

Read the 5-Star Google Review
Alexis R.

Excellent CRM! SPOTIO has advanced features not found on other platforms to narrow down sales efforts and clarify your pipeline.

Read the 5-Star G2 Review
Lawrence C.
Sales and Marketing Specialist
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If you want to know how your salespeople are doing, there’s not a better tool on the market. I truly believe that.

Read Full Testimonial
Mike Shirley
Chief Sales Officer @ HomePro

HomePro is a premier provider of home technology that partners with residential builders to create custom solutions for home buyers during the sales process. HomePro has been very successful with steady year-over-year growth. On average, the company installs top-of-the-line smart home technology and security systems in over 30,000 homes per year.

The Problem:

Due to increased partner and consumer demand, HomePro was growing rapidly. This growth was good for revenue, but made it difficult for the sales team to keep up with the huge influx of demand using their existing process and CRM. This situation led to a variety of challenges that needed to be solved:

  • Lack of visibility for leadership to see field activity
  • Upset customers from missed appointments or follow-ups
  • Difficult to keep reps accountable for assigned leads
  • CRM data became inaccurate because of a lack of timely updates
  • Existing process was manual, time consuming, and created confusion for sales
  • Difficult to identify issues and opportunities in the process or team members

The Solution:

ACTIVITY TRACKING & AUTOMATION

The SPOTIO mobile app made it easy and fast for reps to organize their appointments, provide status updates and meeting notes, and automate tasks and communications to their prospective customers.

MULTI-CHANNEL COMMUNICATIONS

By adopting SPOTIO’s multi-channel communications (MCC), HomePro reps could call, email, and even text directly from the app, while providing a detailed conversation history on every lead for future review.

DIRECT CRM INTEGRATION

Connecting SPOTIO directly with their existing CRM made it drastically easier and faster to update records for reps, which ensured system data was entered more timely and accurately than ever before.

PIPELINE VISIBILITY

More accurate and timely reporting meant that sales leaders could finally see how the process and team members were performing, easily identify issues or opportunities for improvement, and provide better individual coaching.

Mike Shirley
Chief Sales Officer @ HomePro

I do door-to-door roof inspections, and this has been a top-notch product. It makes tracking my interactions really easy and helps me with follow-up and managing different jobs.

Verified 5-Star G2 Review
Nishan H.
Project Manager in Roofing

I have been using SPOTIO for over four years, and it has been a game-changer for our roofing company. This has dramatically improved our productivity, accountability, and sales efficiency in the field.

View Full Testimonial
Thomas S.
Roofing Sales

I have been using SPOTIO for over four years, and it has been a game-changer for our roofing company. SPOTIO is a mobile-first field sales app that helps our outside sales teams manage territories, generate leads, optimize routes, track activities, and sync with our CRM—all in real time. It automates so many manual tasks like logging visits, capturing customer data, and managing follow-ups, while giving our managers live dashboards, leaderboards, and performance analytics. This has dramatically improved our productivity, accountability, and sales efficiency in the field.

Beyond the technology, the team behind SPOTIO has been incredible. Our Customer Success Manager, Leilani, has been outstanding — she’s created training videos for our franchisees and brought the full value of SPOTIO into our organization. Catherine and Emily have also been fantastic partners, always willing to collaborate and help us develop the tools we need to keep growing. The relationship we’ve built with SPOTIO has absolutely contributed to our continued success. Highly recommend!

Read the 5-Star Google Review

Thomas S.
Roofing Sales
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Hadco Metal Trading Streamlines Territory Planning With SPOTIO

Hadco Metal Trading, a global metal distributor, needed more than basic route planning—they needed a smarter way to design territories, prioritize accounts, and keep field activity aligned with revenue goals. By switching to SPOTIO, their team turned static maps into a living territory plan that reps and managers could actually run the business from.

  • Built data-driven territories that balanced workload and opportunity instead of relying on static ZIP code maps.
  • Gave reps a clear, map-based view of accounts, tasks, and next steps so every visit had a purpose.
  • Equipped managers with real-time visibility into coverage gaps and activity, making it easier to coach reps and adjust territories as the business evolved.
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Everything You Need to
Scale Success

Your CRM stores the data, but SPOTIO powers the field activity that creates it—expanding what teams typically get from routing-focused tools like Badger Maps, with deeper territory management, clearer rep visibility, and guided follow-up sequences.

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Mobile App

Boost sales productivity in the field

Use a central hub for leads, routes, and activity capture – built for field reps.

Field Sales Mobile CRM
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Activity Tracking

Capture sales interactions in real-time

Complete field activity capture with location verification and one-tap logging.

Sales Activity Tracking
HighValue Prospects
Lead Management

Identify and convert high-value prospects

Qualify, prioritize, and track leads throughout your sales process.

Sales Lead Management
Territory Management for Field Sales
Territory Management

Allocate coverage for maximum revenue

Create boundaries, assign reps, and control lead access by territory.

Sales Territory Management
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Route Optimization

Optimize routes to maximize selling time

Maximize daily visits while minimizing travel time and fuel costs.

Sales Route Optimization
RouteOptimize
Sales Prospecting

Find & prioritize prospects by sales territory

Location-based prospecting with qualification data to build pipeline.

Sales Prospecting
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Pipeline Management

Track deal progression through close

Visualize opportunities from first contact through final sale.

Sales Pipeline Management
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Task Automation

Streamline repetitive admin work

Complete data entry, follow-ups, and updates from the field.

Sales Task Automation
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SPOTIO AI

Guidance from your field sales co-pilot

Access intelligent guidance for how-to questions and your sales process.

SPOTIO AI
Real-Time Dashboards for Field Sales
Sales Intelligence

Transform data into revenue insights

Analyze performance patterns and identify growth opportunities.

Sales Intelligence
Real-Time Dashboards for Field Sales
Data-driven Insights

Track the KPIs that drive revenue growth

Connect daily activities to sales outcomes using the metrics that matter most to you.

Performance Analytics
TeamComp
Sales Coaching

Empower every rep to be a top performer

Use performance data to guide training and skill development.

Sales Coaching
Leaderboards
Sales Leaderboards

Foster success with healthy competition

Motivate reps with real-time performance rankings and visible goals.

Sales Leaderboards
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Integrations

Connect with your existing tech stack

Sync seamlessly with CRMs, calendars, and other sales tools.

Integrations

Works Seamlessly with the Tools You Already Use

SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.

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FAQs

Find answers to common questions about SPOTIO and how it can benefit your team.

SPOTIO serves as a complete field sales engagement platform, while Badger Maps is primarily a route optimization and basic mapping tool. Field sales leaders pick SPOTIO when they need more than just driving directions—they want advanced territory management, real-time location-verified activity logging, automated multi-step follow-ups, and deep CRM integrations for total data accuracy. SPOTIO is also rated higher for mobile reliability, data analytics, and user experience. Leaders also value SPOTIO’s robust enterprise features—such as 200+ report filters, dynamic team permissions, SOC 2 security, SSO, and proven scalability for growing, high-performing sales organizations.

SPOTIO offers practical features that solve real-world sales challenges—like advanced route planning (including pre-planned routes), call recording for training, automatic merging of duplicates for clean data, customizable mobile app layouts, flexible user roles, and custom naming for workflows. These thoughtful features help sales teams overcome common bottlenecks and accelerate results.

Yes! With the “Download My Day” functionality, reps can pre-select the areas and appointments they’ll need for the day, then log all their visits and notes even without coverage for up to 24 hours. The app will automatically sync those activities to your CRM once a connection is regained—keeping records complete and up to date.

SPOTIO enables sales reps to log activities—like visits, notes, and outcomes—with a single tap from the mobile app. Each activity is location-verified with GPS coordinates attached, ensuring accuracy and reliability. Mileage for planned routes is calculated based on your route in-app and all data syncs to your manager’s dashboard in near real-time, giving leadership clear insight into field activity, all while staying easy for reps.

SPOTIO attaches device-level GPS coordinates to every location-verified activity, so you can be confident that reps are checked in at the right locations. It can distinguish when a rep actually logs an activity at the correct spot versus being nearby—giving managers accountability without real-time tracking or live location monitoring. Sales leaders get the right balance of insight and privacy.

SPOTIO is designed to support field reps, not micromanage. With one-tap logging and smart workflows, reps spend less time on admin and more time selling. Leaders gain visibility to recognize top performers and provide support where needed—without intrusive tracking—so reps feel empowered and valued.

SPOTIO AI is a practical, on-demand assistant built right into your field workflow. It gives reps instant access to selling strategy, proven messaging, and objection-handling tips, right on their mobile device. For managers, SPOTIO AI powers smarter coaching, so teams ramp up new reps quickly and keep everyone aligned with best practices.

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