Boost sales productivity in the field
Use a central hub for leads, routes, and activity capture – built for field reps.

Badger Maps is great for basic route planning, but SPOTIO is built for growing field sales teams with 5 or more reps who need more than just driving directions. As teams scale, they use SPOTIO for smarter territory management, targeted prospecting, clearer visibility into rep activity, and automation—so every visit turns into real pipeline progress, not just a completed route.
Quickly compare SPOTIO and Badger Maps side-by-side across every feature that matters to field sales teams. Use the tabs below to dive into both a detailed feature comparison and real user ratings—independently verified by G2.com, the leading business software review site.
| Feature Category |
![]() |
![]() |
|---|---|---|
| Platform Purpose | Complete field sales engagement platform with customer, territory, and pipeline management | Route optimization tool focused on mapping and driving directions |
| CRM Integration | Includes native Salesforce and HubSpot integrations with bi-directional data sync, plus 100+ others through API | Native integrations available but charged extra ($2,940 for up to 5 licenses) and require annual plans |
| Layout Customization | Advanced layout customization with 2-4 column configurations, expandable mobile sections, custom tab orders, and role-based views | Limited layout options with fixed single-column structure and basic customization |
| Data Management | Flexible object system with companies, contacts, deals, and custom relationships | Single object limitation – cannot separate companies, contacts, and deals |
| Activity Logging | One-tap activity logging with location-verified activities, GPS coordinates attached to logged activities, and comprehensive tracking | Basic check-in logging with photo capture and manual entry |
| Mobile App | Reliable, fast apps (iOS/Android) with Download My Day feature for offline access | Reports of app crashes, slowness, and mobile performance issues, no offline functionality |
| Route Planning | Calculates optimal routes up to 150 stops with schedule integration, then hands off to Google Maps/Waze for turn-by-turn navigation | Advanced routing with real-time traffic data and algorithm-based optimization |
| Lead Management | Robust lead qualification, filtering, tracking, custom lead fields, segmentation, and complete pipeline visibility | Basic lead visualization on map with territory/data filtering |
| Offline Functionality | Download My Day feature allows pre-downloading specific areas to work offline for 24 hours with full activity logging capability | Limited offline functionality with basic data caching |
| AI Capabilities | SPOTIO AI offers intelligent guidance in the field. | No AI capabilities or automated workflow guidance |
| Follow-up Management | AutoPlays – enroll prospects in follow-up sequences and never miss a follow-up with structured multi-touch campaigns and timing controls | No automated follow-up sequences or structured communication workflows |
| Performance Analytics | My Reports with 200+ filters, real-time dashboards, cross-object reporting, and advanced coaching insights | Basic weekly reports with limited data, metrics, and minimal sales analytics |
| Document Management | Company-wide document system with 30MB file limits, attachment-type custom fields requiring specific documents, and mobile access | No document management system or file storage capabilities |
| Territory Management | Enterprise territory management with layer system, KML support, prospect filtering, and territory importing capabilities | Basic territory assignment and management; lacks advanced segmentation or controls |
| Enterprise Scalability | Enterprise-ready with SOC 2 certification, SSO integration, role-based permissions, 99.9% uptime, and more | Limited to 2,500 records for self-service; advanced features require minimum 20 licenses |
G2 User Ratings (2025) |
|
|
|---|---|---|
| Performance Dashboards | 8.6 | 7.9 |
| Sales Rep Tracker | 8.8 | 7.8 |
| Digital Contracts | 8.2 | N/A |
| Territory Mapping | 8.9 | 9.0 |
| Strategic Selling | 8.5 | 8.2 |
| Rep Assignment | 8.6 | 7.5 |
| Gamification | 8.3 | N/A |
|
“SPOTIO offers an excellent solution for managing field sales, enabling us to reach new territories and markets more effectively. The mobile app version is particularly impressive, providing our sales team with a convenient and user-friendly tool.” — Verified G2 User Review, November 21, 2025 |
||
Hadco Metal Trading, a global metal distributor, needed more than basic route planning—they needed a smarter way to design territories, prioritize accounts, and keep field activity aligned with revenue goals. By switching to SPOTIO, their team turned static maps into a living territory plan that reps and managers could actually run the business from.
SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.