Hadco Metal Trading Streamlines Territory Planning with SPOTIO
Hadco Metal Trading, a leading industrial distribution company specializing in semi-finished metals and plastics, needed to optimize their field sales workflow for maximum territory efficiency. SPOTIO’s interactive territory mapping and customizable pins delivered the strategic visibility and task management capabilities that transformed their sales operations.
Who They Are
Hadco Metal Trading is a leading service center specializing in the distribution of semi-finished metals and plastics throughout the United States. Their business model revolves around maintaining an extensive inventory, positioning themselves as a one-stop shop for their customers.
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Bensalem, PA
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Industrial Distribution
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B2B
The Challenge
Hadco Metal Trading’s expanding sales team faced critical operational barriers that hindered territory efficiency:
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Inefficient workflow managementReps struggled with inefficient scheduling and missed opportunities across industrial distribution territories.
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Limited territory visibilityAccount managers lacked quick client identification tools within their coverage areas.
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Leadership blind spotsManagement had insufficient insights into daily team activities and performance metrics.
Issues with inaccurate data capture and service interruptions from a previous vendor caused visibility problems, hindering effective team coaching and stalling growth and performance improvements.
The Solution
Hado Metal Trading partnered with SPOTIO to:
- Deploy interactive territory mapping with customizable pins for precise client location tracking
- Activate seamless task management integrating appointments, calls, and emails in unified workflows
- Build leadership dashboards providing real-time visibility into rep activities and performance metrics
- Streamline weekly planning enabling reps to efficiently organize and execute territory coverage
The Result
SPOTIO transformed Hadco Metal Trading’s sales operations through data-driven territory management. The implementation delivered immediate improvements across all operational areas:
- Enhanced visibility into customer locations enabled strategic planning and targeted outreach
- Optimized processes through seamless task coordination boosted overall team efficiency
- Leadership insights from real-time tracking improved performance monitoring and coaching opportunities
These operational gains positioned Hadco Metal Trading to maximize territory potential while maintaining their reputation as a comprehensive metals and plastics distribution partner.
