Boost sales productivity in the field
Use a central hub for leads, routes, and activity capture – built for field reps.

Repsly is a strong fit if your top priority is retail execution—merchandising compliance, planograms, and store-level audits. If your team is selling into businesses rather than managing shelves, SPOTIO is the better choice: it’s designed for B2C and B2B field sales with lead generation, territory management, pipeline tracking, and mobile-first activity logging that help reps win and grow accounts, not just visit locations.
Quickly compare SPOTIO and Repsly side-by-side across every feature that matters to field sales teams. Use the tabs below to dive into both a detailed feature comparison and real user ratings—independently verified by G2.com, the leading business software review site.
| Feature Category |
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|---|---|---|
| Platform Purpose | Complete B2B field sales engagement platform built for lead generation, territory optimization, and revenue growth | CPG retail execution platform focused on merchandising compliance and in-store audits for existing retail relationships |
| Route Optimization | Advanced route optimization up to 150 stops with schedule integration and GPS breadcrumbs for B2B sales efficiency | Basic geographic coverage planning for retail store visits and compliance checks |
| Lead Management & Intelligence | Lead Machine with comprehensive B2B data, 200+ filters, demographic insights, and revenue estimates for prospecting | No lead generation capabilities; designed for managing existing retail relationships |
| Communication Tools | Multi-channel platform with integrated calling, texting, and email plus automated sequences and templates | Limited communication tools focused on audit forms and photo documentation for retail compliance |
| Sales Process | End-to-end B2B field sales workflows including pipeline management, deal tracking, and guided activity sequences | Retail compliance workflows, merchandising task management, and promotion execution |
| Territory Management | Territory creation and assignment with geographic boundaries, performance tracking, and hierarchical permissions | Basic geographic coverage for retail store visits with location-based assignments |
| Pipeline & Sales Management | Robust pipeline management with custom stages, Kanban views, and opportunity tracking | Retail account management focused on compliance tracking rather than deal progression |
| Performance Analytics | Comprehensive insights for sales coaching, real-time dashboards, custom reporting, and territory performance analysis | Retail execution dashboards centered on compliance metrics, merchandising performance, and operational efficiency |
| Sales Task Automation | Autoplays, email/text templates, activity sequences, document access, and follow-up reminders for sales productivity | Automated retail audit reminders, compliance alerts, and merchandising task scheduling |
| AI Capabilities | SPOTIO AI field sales assistant for on-demand selling guidance and recommendations in the field | AI image recognition for merchandising compliance and retail display verification |
| Mobile Experience | Mobile-first B2B sales app with comprehensive field sales tools and offline capabilities | Mobile experience optimized for retail audit forms, merchandising checklists, and compliance templates |
| Customization | Flexible layouts and objects to match your sales process with custom fields, stages, and multi-column views | Customizable retail audit forms, merchandising checklists, and compliance templates |
| Enterprise Capabilities | Enterprise-grade scalability for B2B teams (5–500+ reps) with role-based permissions and territory organization | Enterprise retail execution for CPG companies managing multiple retail partners and store locations |
G2 User Ratings (2025) |
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|---|---|---|
| Overall Rating | 4.5 | 4.3 |
| Meets Requirements | 9.0 | 8.3 |
| Ease of Use | 8.8 | 8.8 |
| Ease of Setup | 9.1 | 8.7 |
| Ease of Admin | 8.8 | 8.6 |
| Quality of Support | 8.9 | 9.3 |
| Partnership | 9.2 | 9.0 |
| Product Direction | 9.3 | 9.4 |
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“SPOTIO offers an excellent solution for managing field sales, enabling us to reach new territories and markets more effectively. The mobile app version is particularly impressive, providing our sales team with a convenient and user-friendly tool.” — Verified G2 User Review, November 21, 2025 |
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SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.
Hadco Metal Trading, a global metal distributor, needed more than basic route planning—they needed a smarter way to design territories, prioritize accounts, and keep field activity aligned with revenue goals. By switching to SPOTIO, their team turned static maps into a living territory plan that reps and managers could actually run the business from.