Boost sales productivity in the field
Use a central hub for leads, routes, and activity capture – built for field reps.

Map My Customers is helpful for basic mapping and activity tracking, but growing teams of 5+ reps usually need more than pins on a map. They turn to SPOTIO for smarter territory management, stronger lead and account views, built‑in calling, texting, and email, and deeper reporting—so managers can actually run the business from the field, not just see where reps have been.
Quickly compare SPOTIO and Map My Customers side-by-side across every feature that matters to field sales teams. Use the tabs below to dive into both a detailed feature comparison and real user ratings—independently verified by G2.com, the leading business software review site.
| Feature Category |
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|---|---|---|
| Platform Purpose | Complete field sales engagement platform for B2B and B2C field teams, with customer, territory, and pipeline management | Basic mapping and activity tracking tool optimized for B2B field teams |
| Route Optimization | Advanced route optimization up to 150 stops with schedule integration and GPS breadcrumbs | Basic route planning with location-based optimization |
| Lead Management & Intelligence | Advanced layout customization with 2-4 column configurations, expandable mobile sections, custom tab orders, and role-based views | Limited layout options with fixed single-column structure and basic customization |
| Multi-Channel Communications | Complete Multi-Channel Communication – calls, texts, emails with templates and sequences | Basic email functionality, no integrated calling or texting |
| Sales Activity Tracking | Easy activity tracking with automated logging, visit verification, and route distance calculation | Check-ins, activity logging with quick actions and voice-to-text |
| Territory Management | Enterprise-grade territory management with color coding, performance analytics and assignment tools | Color-coded mapping, basic territory creation and assignment |
| Pipeline & Sales Management | Advanced pipeline management with custom stages, Kanban views, filtering, and drag-and-drop functionality | Basic pipeline tracking with CRM sync |
| Performance Analytics | My Reports with 200+ filters, real-time dashboards, advanced coaching insights, and performance leaderboards | Weekly Scorecard emails and basic team leaderboards |
| Sales Task Automation | Guided visit sequences, email/text templates, structured activity workflows, document access, and follow-up reminders | Limited automation – route creation and alerts only |
| AI Capabilities | SPOTIO AI sales assistant for on-demand guidance, coaching support, and intelligent recommendations | No AI features or assistant |
| Customization | Flexible layouts and objects to match your sales process with custom fields, stages, and multi-column layouts | Basic customization options |
| Enterprise Scalability | Enterprise-ready with SOC 2 certification, SSO integration, role-based permissions, 99.9% uptime, and more | Basic team management for smaller B2B teams |
G2 User Ratings (2025) |
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|---|---|---|
| Meets Requirements | 9.0 | 8.7 |
| Ease of Use | 8.8 | 8.7 |
| Ease of Setup | 9.1 | 8.5 |
| Ease of Admin | 8.8 | 8.3 |
| Quality of Support | 8.9 | 8.9 |
| Partnership | 9.2 | 8.5 |
| Product Direction | 9.3 | 8.7 |
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“SPOTIO offers an excellent solution for managing field sales, enabling us to reach new territories and markets more effectively. The mobile app version is particularly impressive, providing our sales team with a convenient and user-friendly tool.” — Verified G2 User Review, November 21, 2025 |
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Wholesale Payments, a nationwide merchant services provider, outgrew spreadsheets and ad-hoc tools as they scaled to 500 independent reps. By standardizing on SPOTIO, they replaced “bar napkins and Excel” with one field sales platform that routes reps efficiently, keeps every appointment visible, and gives leaders a live view of performance across all 50 states.
SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.