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PROVEN FIELD SALES GROWTH ENGINE

Map My Customers vs SPOTIO: The Smart Choice for Field Sales

Comparing Map My Customers and SPOTIO? Field sales teams choose SPOTIO for advanced territory management, real-time rep tracking, and seamless CRM integration—all in one platform.

SPOTIO delivers an average of 46% higher productivity and 23% more sales, so field teams achieve faster growth and outsell the competition.

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Trusted by Top-Performing Field Sales Teams

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Why Choose SPOTIO Over Map My Customers

Map My Customers is helpful for basic mapping and activity tracking, but growing teams of 5+ reps usually need more than pins on a map. They turn to SPOTIO for smarter territory management, stronger lead and account views, built‑in calling, texting, and email, and deeper reporting—so managers can actually run the business from the field, not just see where reps have been.

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SPOTIO vs Map My Customers Feature Comparison

Quickly compare SPOTIO and Map My Customers side-by-side across every feature that matters to field sales teams. Use the tabs below to dive into both a detailed feature comparison and real user ratings—independently verified by G2.com, the leading business software review site.

Side-by-Side Feature Comparison Independent User Ratings Verified by G2.com
Side-by-Side Feature Comparison
Feature Category
Platform Purpose Complete field sales engagement platform for B2B and B2C field teams, with customer, territory, and pipeline management Basic mapping and activity tracking tool optimized for B2B field teams
Route Optimization Advanced route optimization up to 150 stops with schedule integration and GPS breadcrumbs Basic route planning with location-based optimization
Lead Management & Intelligence Advanced layout customization with 2-4 column configurations, expandable mobile sections, custom tab orders, and role-based views Limited layout options with fixed single-column structure and basic customization
Multi-Channel Communications Complete Multi-Channel Communication – calls, texts, emails with templates and sequences Basic email functionality, no integrated calling or texting
Sales Activity Tracking Easy activity tracking with automated logging, visit verification, and route distance calculation Check-ins, activity logging with quick actions and voice-to-text
Territory Management Enterprise-grade territory management with color coding, performance analytics and assignment tools Color-coded mapping, basic territory creation and assignment
Pipeline & Sales Management Advanced pipeline management with custom stages, Kanban views, filtering, and drag-and-drop functionality Basic pipeline tracking with CRM sync
Performance Analytics My Reports with 200+ filters, real-time dashboards, advanced coaching insights, and performance leaderboards Weekly Scorecard emails and basic team leaderboards
Sales Task Automation Guided visit sequences, email/text templates, structured activity workflows, document access, and follow-up reminders Limited automation – route creation and alerts only
AI Capabilities SPOTIO AI sales assistant for on-demand guidance, coaching support, and intelligent recommendations No AI features or assistant
Customization Flexible layouts and objects to match your sales process with custom fields, stages, and multi-column layouts Basic customization options
Enterprise Scalability Enterprise-ready with SOC 2 certification, SSO integration, role-based permissions, 99.9% uptime, and more Basic team management for smaller B2B teams
Independent User Ratings Verified by G2.com
G2 Logo G2 User Ratings (2025)
Meets Requirements 9.0 8.7
Ease of Use 8.8 8.7
Ease of Setup 9.1 8.5
Ease of Admin 8.8 8.3
Quality of Support 8.9 8.9
Partnership 9.2 8.5
Product Direction 9.3 8.7
“SPOTIO offers an excellent solution for managing field sales, enabling us to reach new territories and markets more effectively. The mobile app version is particularly impressive, providing our sales team with a convenient and user-friendly tool.”
— Verified G2 User Review, November 21, 2025

Proven Impact for Field Sales Teams using SPOTIO

46 %

Average increase in sales productivity

23 %

Average increase in sales revenue

16 %

Average reduction in team turnover

What Field Sales Pros Say About SPOTIO

SPOTIO has revolutionized our sales team’s workflow. The ability to strategically plan and execute our daily tasks has significantly improved our efficiency and productivity.

Case Study PDF
Ron Dvir, Hadco Metal Trading
VP of Business Development

Partnering with SPOTIO has been a game-changer. All of our top producers use it. Everybody adopted it because it’s a bedrock of success.

Avery Lawson, Wholesale Payments
Executive VP, Wholesale Payments

What SPOTIO has done is allowed us to see where those successes were and multiply on them. SPOTIO is awesome. It’s easy to use. And I guarantee you that it is worth the money.

Shane Lynch, Storm Guard
President

The platform is clean, simple, and makes canvassing way more efficient for our team.

Read the 5-Star Google Review
Adelaide Opitz

SPOTIO is intuitive, efficient, packed with features that boost productivity and close deals faster. Great CRM integration, smart automation, and excellent support. A must-have for sales teams!

Read the 5-Star Google Review
Alexis R.

Excellent CRM! SPOTIO has advanced features not found on other platforms to narrow down sales efforts and clarify your pipeline.

Read the 5-Star G2 Review
Lawrence C.
Sales and Marketing Specialist
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If you want to know how your salespeople are doing, there’s not a better tool on the market. I truly believe that.

Read Full Testimonial
Mike Shirley
Chief Sales Officer @ HomePro

HomePro is a premier provider of home technology that partners with residential builders to create custom solutions for home buyers during the sales process. HomePro has been very successful with steady year-over-year growth. On average, the company installs top-of-the-line smart home technology and security systems in over 30,000 homes per year.

The Problem:

Due to increased partner and consumer demand, HomePro was growing rapidly. This growth was good for revenue, but made it difficult for the sales team to keep up with the huge influx of demand using their existing process and CRM. This situation led to a variety of challenges that needed to be solved:

  • Lack of visibility for leadership to see field activity
  • Upset customers from missed appointments or follow-ups
  • Difficult to keep reps accountable for assigned leads
  • CRM data became inaccurate because of a lack of timely updates
  • Existing process was manual, time consuming, and created confusion for sales
  • Difficult to identify issues and opportunities in the process or team members

The Solution:

ACTIVITY TRACKING & AUTOMATION

The SPOTIO mobile app made it easy and fast for reps to organize their appointments, provide status updates and meeting notes, and automate tasks and communications to their prospective customers.

MULTI-CHANNEL COMMUNICATIONS

By adopting SPOTIO’s multi-channel communications (MCC), HomePro reps could call, email, and even text directly from the app, while providing a detailed conversation history on every lead for future review.

DIRECT CRM INTEGRATION

Connecting SPOTIO directly with their existing CRM made it drastically easier and faster to update records for reps, which ensured system data was entered more timely and accurately than ever before.

PIPELINE VISIBILITY

More accurate and timely reporting meant that sales leaders could finally see how the process and team members were performing, easily identify issues or opportunities for improvement, and provide better individual coaching.

Mike Shirley
Chief Sales Officer @ HomePro

I do door-to-door roof inspections, and this has been a top-notch product. It makes tracking my interactions really easy and helps me with follow-up and managing different jobs.

Verified 5-Star G2 Review
Nishan H.
Project Manager in Roofing

I have been using SPOTIO for over four years, and it has been a game-changer for our roofing company. This has dramatically improved our productivity, accountability, and sales efficiency in the field.

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Thomas S.
Roofing Sales

I have been using SPOTIO for over four years, and it has been a game-changer for our roofing company. SPOTIO is a mobile-first field sales app that helps our outside sales teams manage territories, generate leads, optimize routes, track activities, and sync with our CRM—all in real time. It automates so many manual tasks like logging visits, capturing customer data, and managing follow-ups, while giving our managers live dashboards, leaderboards, and performance analytics. This has dramatically improved our productivity, accountability, and sales efficiency in the field.

Beyond the technology, the team behind SPOTIO has been incredible. Our Customer Success Manager, Leilani, has been outstanding — she’s created training videos for our franchisees and brought the full value of SPOTIO into our organization. Catherine and Emily have also been fantastic partners, always willing to collaborate and help us develop the tools we need to keep growing. The relationship we’ve built with SPOTIO has absolutely contributed to our continued success. Highly recommend!

Read the 5-Star Google Review

Thomas S.
Roofing Sales
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Wholesale Payments Unifies 500 Reps With SPOTIO

Wholesale Payments, a nationwide merchant services provider, outgrew spreadsheets and ad-hoc tools as they scaled to 500 independent reps. By standardizing on SPOTIO, they replaced “bar napkins and Excel” with one field sales platform that routes reps efficiently, keeps every appointment visible, and gives leaders a live view of performance across all 50 states.

  • Centralized pipeline and appointment management, so no leads slipped through the cracks or got double-booked.
  • Intelligent routing and mobile updates that helped reps spend more time in front of small-business customers and less time organizing their day.
  • Systematic re-knock tracking
  • Real-time dashboards that gave managers clear visibility into rep activity and results, making coaching and scaling the team far easier.
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Everything You Need to
Scale Success

Your CRM stores the data, but SPOTIO powers the field activity that creates it—delivering more than mapping-focused tools like Map My Customers with deeper territory management, clearer rep visibility, and guided follow-up sequences for every account.

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Mobile App

Boost sales productivity in the field

Use a central hub for leads, routes, and activity capture – built for field reps.

Field Sales Mobile CRM
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Activity Tracking

Capture sales interactions in real-time

Complete field activity capture with location verification and one-tap logging.

Sales Activity Tracking
HighValue Prospects
Lead Management

Identify and convert high-value prospects

Qualify, prioritize, and track leads throughout your sales process.

Sales Lead Management
Territory Management for Field Sales
Territory Management

Allocate coverage for maximum revenue

Create boundaries, assign reps, and control lead access by territory.

Sales Territory Management
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Route Optimization

Optimize routes to maximize selling time

Maximize daily visits while minimizing travel time and fuel costs.

Sales Route Optimization
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Sales Prospecting

Find & prioritize prospects by sales territory

Location-based prospecting with qualification data to build pipeline.

Sales Prospecting
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Pipeline Management

Track deal progression through close

Visualize opportunities from first contact through final sale.

Sales Pipeline Management
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Task Automation

Streamline repetitive admin work

Complete data entry, follow-ups, and updates from the field.

Sales Task Automation
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SPOTIO AI

Guidance from your field sales co-pilot

Access intelligent guidance for how-to questions and your sales process.

SPOTIO AI
Real-Time Dashboards for Field Sales
Sales Intelligence

Transform data into revenue insights

Analyze performance patterns and identify growth opportunities.

Sales Intelligence
Real-Time Dashboards for Field Sales
Data-driven Insights

Track the KPIs that drive revenue growth

Connect daily activities to sales outcomes using the metrics that matter most to you.

Performance Analytics
TeamComp
Sales Coaching

Empower every rep to be a top performer

Use performance data to guide training and skill development.

Sales Coaching
Leaderboards
Sales Leaderboards

Foster success with healthy competition

Motivate reps with real-time performance rankings and visible goals.

Sales Leaderboards
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Integrations

Connect with your existing tech stack

Sync seamlessly with CRMs, calendars, and other sales tools.

Integrations

Works Seamlessly with the Tools You Already Use

SPOTIO connects to your existing CRM and tools, so your field data automatically flows where it needs to go. No rip-and-replace, no training headaches—just better data in the systems you’re already using.

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FAQs

Find answers to common questions about SPOTIO and how it can benefit your team.

SPOTIO is a complete field sales engagement platform, offering more automation, deeper multi-channel communications, and flexible activity sequencing compared to MMC’s focus on route optimization and basic mapping. Leaders choose SPOTIO for scalable territory design, robust coaching dashboards, location-verified rep activity, and enterprise-grade CRM sync. Teams report higher user satisfaction with SPOTIO’s mobile experience, customizable data visualization, and performance analytics.

Yes. SPOTIO automatically captures prospect interactions, syncs data to your CRM, and enables follow-up campaigns using autopilot features. MMC offers basic check-ins and reminders, but lacks advanced automation and integrated communications.

SPOTIO is enterprise-ready—supporting complex CRM integrations, full territory imports, role-based permissions, and 99.9% uptime. Map My Customers supports SMB and midsize teams, but advanced scaling and customization have limitations for larger organizations.

SPOTIO offers practical features that solve real-world sales challenges—like advanced route planning (including pre-planned routes), call recording for training, automatic merging of duplicates for clean data, customizable mobile app layouts, flexible user roles, and custom naming for workflows. These thoughtful features help sales teams overcome common bottlenecks and accelerate results.

Yes! With the “Download My Day” functionality, reps can pre-select the areas and appointments they’ll need for the day, then log all their visits and notes even without coverage for up to 24 hours. The app will automatically sync those activities to your CRM once a connection is regained—keeping records complete and up to date.

SPOTIO enables sales reps to log activities—like visits, notes, and outcomes—with a single tap from the mobile app. Each activity is location-verified with GPS coordinates attached, ensuring accuracy and reliability. Mileage for planned routes is calculated based on your route in-app and all data syncs to your manager’s dashboard in near real-time, giving leadership clear insight into field activity, all while staying easy for reps.

SPOTIO attaches device-level GPS coordinates to every location-verified activity, so you can be confident that reps are checked in at the right locations. It can distinguish when a rep actually logs an activity at the correct spot versus being nearby—giving managers accountability without real-time tracking or live location monitoring. Sales leaders get the right balance of insight and privacy.

SPOTIO is designed to support field reps, not micromanage. With one-tap logging and smart workflows, reps spend less time on admin and more time selling. Leaders gain visibility to recognize top performers and provide support where needed—without intrusive tracking—so reps feel empowered and valued.

SPOTIO AI is a practical, on-demand assistant built right into your field workflow. It gives reps instant access to selling strategy, proven messaging, and objection-handling tips, right on their mobile device. For managers, SPOTIO AI powers smarter coaching, so teams ramp up new reps quickly and keep everyone aligned with best practices.

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