A Simple Recruiting Trick to Give You an Unfair Advantage

As summer gets closer and the weather gets nicer many of you are starting to build out your door-to-door or canvassing teams.

This typically involves posting job ads, asking current employees for referrals, talking to your suppliers, going to the local university, etc, etc.

Job ads are the most common. For a few hundred bucks you can get your job in front of potentially thousands of people.

The problem with job postings is that every other company uses them too. So how do you stand out among the sea of similar offers?

What to do…   What to do…  What to do…  What to do…

You need a differentiator, something to separate you from the recruiting competition.

Why would a job seeker read your ad and then pick up the phone and call to find out more?

Here is where my recruiting trick comes into play.

This trick will get the phones ringing, sure, but where it really shines is when you bring in the candidate for a one on one interview.

Like shooting fish in a barrel.

Enough Already! Tell Me The Stupid Trick!

Ok, Ok, I hear you loud and clear. Here we go.

The best part about this “trick” is that it’s actually not a trick at all. It’s far, far from a trick.

In contrary it is 100% based on facts, that you will prove, which by its very nature, will make you stand out from the competition.

At the core of this recruiting trick is the fact that other door-to-door and canvassing companies make claims in their ads about the income the “average” rep can expect to earn without actually PROVING it.

What if you could prove to the candidate exactly how much money they can make and that you have a road map on how they will hit that same number or more? Of course as long as they are willing to put forth the effort and do what you are going to teach them to do.


The Recruiting Trick Revealed:

Show the candidate your company’s Spotio numbers and break down how many doors they need to knock to get a sale based on your teams average. Ask them if they can make a commitment to knock X doors per day then they should make Y number of sales. And with an average commission of $Z per sale you will be earning $$$ dollars per week. And if you are not earning that we will be able to pinpoint where the problem is so we can quickly address and fix it.

Shooting Fish in a Barrel


A little more detail for those that want that kind of thing:

  1. In your job ad you can say something like “I’m going to show you the exact road map our reps use to make $$$ per week. Week in and week out.”
    • Something attention grabbing, matter of fact and provable.  This is not too good to be true because 1) we have current team members making this much money and 2) I’m going to prove to you that they are making this much money and oh by the way 3) I’m going to show you exactly how they do it so you can replicate their success .
  2. When you talk to them on the phone you re-iterate the fact that the way your team operates is not by throwing crap up against the wall to see what sticks but a well-organized machine that replicates success.
    • Everybody wants a playbook and somebody to teach them how to get to where they want to go. But you have something better than an old training manual or video that they can watch.
  3. If they meet your requirements then you invite them in for an interview.
    • I suggest making this be a real interview not just a “meet me at the corner of 8th and Walnut and you can follow me around for a couple of hours to see what you think.” Immediate credibility loss there.
  4. During the job interview you are going to pull up your Spotio account to show them how your team tracks every door knock and when it turns into a sale.
    • If you don’t use Spotio then it is going to be tough to legitimize your numbers. People just don’t believe scraps of paper lying all over the office. 

      Screen Shot 2015-03-25 at 2.49.10 PM

  5. Because of this you know exactly how many door knocks it takes to get a Sale and anybody can control the number of Attempts they make per day.
    • Typical managers just ask for more sales. Get more sales. Get more sales. When there is a whole lot of stuff that has to be done in order to get a sale and those activities need to be measured. After they are measured you can then manage them.
  6. Now, if it takes my sales team 38 doors to get a sale and the commission is $250 per sale then I should be able to make one sell per day.
  7. From here I can do the math to say that if you can knock on average 38 doors a day then you are going to make $250 per day.
  8. All the while you have your Spotio screen up showing these numbers and reinforcing that these are what your reps are currently doing, we didn’t make this up.

At this point in the conversation you are going to ask, “If I told you exactly what to say and how to say it can you go out and knock 38 doors a day to make $250?  Or how about you become one of the top reps and hit 80 doors to make $500 a day?”

Anybody that says “No” needs to go get a secure hourly job. We are only looking for workers, performers and those who will make it happen.

While this didn’t turn out to be a trick at all it certainly will prove you and your company to be one that is credible, organized and worthy of considering for any good candidate.

Your Spotio Numbers Don’t Look Good Enough to Show Anybody?

If your Spotio numbers don’t look good enough to show potential new hires then it sounds like you have a bigger problem than just needing to add more people to the team.  Take some time to dig in and find what the underlying issue is.  It’s going to boil down to one of the main metrics and then do a deeper dive from there.  If you don’t want to use your company on the whole because a few underperformers are bringing down the numbers for the whole team then just pick out your top 3 reps and show the candidate their numbers explaining to them why these are the top reps and how they can get there too.

Want to Learn More?
If you are interested in learning how to use Spotio to track your canvassing and door to door activities that can be used in recruiting but also many other very valuable ways then click HERE and register for a free 14 day trial.

  • Michael B

    I’m going to try using Spotio when I interview recruits now! Thanks for the info.

    • treygibson

      Glad you found some value in the info Michael.

      Quick question, what is the #1 issue you encounter when recruiting?

  • Trey Burdette

    Spotify has the different functions for my use just like the ad you refer to in order to get the phone to ring just lik the recruiting pointers.